National Collegiate Athletic Association (NCAA)

National Collegiate Athletic Association (NCAA)

National Collegiate Athletic Association, also known as NCAA, is a state-owned organization headquartered in the US. Founded in 1906, it operates within higher education, functioning as a tier 1 media tech buyer, with approximately 3590 employees. The organization reported $1.4B in revenue as of 2024. It is a member-led entity that focuses on college athletes. NCAA schools award nearly $3.5 billion in athletics scholarships annually and provide support for student-athletes to achieve a higher graduation rate compared to their general student peers.

2024 Revenue

Founded

1906

Headcount

13,805

Headquarters

United States

Primary Segment

Higher Education

Ownership

State Owned

News Summary:

On September 16, 2026, the UNC System began considering actions regarding athletic spending, which its leaders described as growing at an "unsustainable rate." Universities are reportedly struggling to control their skyrocketing athletic budgets amidst ongoing industry transformation. This followed an event on September 15, 2026, when a coalition of college athletes, labor and professional athlete unions, families, and advocates, alongside Senator Murphy, voiced opposition to a proposed "Protect College Sports Bill," raising concerns about its potential harm to athletes’ rights as workers.

Similar Companies

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National Collegiate Athletic Association (NCAA) offers 24 products in the sports and media and telecoms services industries. National Collegiate Athletic Association (NCAA)'s product portfolio comprises of soccer, bat sports, search, social, and retail media, media and TV services, hockey, ball sports, contact sports, sports tickets, merchandise and sponsorship, athletics and multi-discipline sports and water sports.
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National Collegiate Athletic Association (NCAA)'s revenues were over $1B in 2024. Caretta Research has split National Collegiate Athletic Association (NCAA)'s revenue into 17 different product categories, the largest of which is basketball. For full access to National Collegiate Athletic Association (NCAA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of National Collegiate Athletic Association (NCAA)'s suppliers include PlaySight, Google and Genius Sports.

Example Suppliers

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National Collegiate Athletic Association (NCAA) sells broadcasting rights of its 18 aquatics and swimming, lacrosse, baseball, american football, beach volleyball, softball, gymnastics, volleyball, basketball, soccer | association football, ice Hockey and athletics competitions to 23 companies globally, covering 6 countries. National Collegiate Athletic Association (NCAA)'s rights holders include Sky Group.

Example Sports Rights Customers

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