National Collegiate Athletic Association (NCAA)

https://www.ncaa.org/
https://www.linkedin.com/company/ncaa/

National Collegiate Athletic Association, also known as NCAA, is a State Owned entity headquartered in the US. Founded in 1906, it employs approximately 3,590 individuals and reported $1.4B in revenue as of 2024, functioning as a tier 1 media tech buyer. The organization focuses on higher education, operating as a member-led body dedicated to the well-being of college athletes. It facilitates NCAA schools in awarding nearly $3.5 billion in athletics scholarships annually and provides support aimed at helping student-athletes graduate at a rate higher than their general student peers.

2024 Revenue

Founded

1906

Headcount

3,581

Headquarters

Primary Segment

Higher Education

Ownership

State Owned

News Summary:

The 2026 March Madness tournament recorded only 13 underdog wins, tying for the fewest since 1985, indicating a shift in the competition's unpredictable nature. Previously, the introduction of Name, Image, and Likeness (NIL) rights for college athletes, which took effect on March 18, fundamentally reshaped the usage, licensing, and monetization of collegiate sports photography and video footage. This followed news on March 15 that the Assembly Committee on State Affairs unanimously passed a bill on February 11 to keep college athletes' NIL deals private, building on the NCAA's 2021 decision to permit student athletes to profit from their NIL. Earlier in March, host cities geared up for March Madness, anticipating both an economic boost from fans and media while also managing the logistical strain of tournament travel.

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National Collegiate Athletic Association (NCAA) offers 24 products in the media and telecoms services and sports industries. National Collegiate Athletic Association (NCAA)'s product portfolio comprises of ball sports, athletics and multi-discipline sports, hockey, contact sports, bat sports, water sports, sports tickets, merchandise and sponsorship, media and TV services and soccer.

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National Collegiate Athletic Association (NCAA)'s revenues were over $1B in 2024. Caretta Research has split National Collegiate Athletic Association (NCAA)'s revenue into 17 different product categories, the largest of which is basketball. For full access to National Collegiate Athletic Association (NCAA)'s revenue breakdown subscribe to Caretta Portal.

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Mar

19th

2026

18:30

B2B Tag

What’s March Without the Madness? Good for NCAA Business

March Madness is losing much of what made it mad. Signs of the shift were clear last year. Cinderella teams, the low-seeded upstarts that are supposed to deliver upsets and attention, didn’t surprise anyone. Instead, there were just 13 underdog wins — tied for the fewest since 1985 — and the Final Four featured only No.

Advisor Perspectives

Mar

18th

2026

18:30

Regulatory and Legal, B2B Tag

How NIL Is Reshaping Sports Photography and Video Licensing

In recent years, one of the most significant shifts in sports media has come from a policy change that had little to do with cameras or broadcasting equipment. The introduction of Name, Image, and Likeness (NIL) rights for college athletes has fundamentally altered how photographs and video footage from collegiate sports can be used, licensed, and monetized.

CloudQuote

Mar

15th

2026

18:30

B2B Tag

Legislators pass bill to keep college athlete’s NIL deals private

Legislators on the Assembly Committee on State Affairs unanimously passed a bill Feb. 11 that would protect college athletes’ name, image and likeness deals from the public, according to The Isthmus. The NCAA ruled that student athletes could profit from their NIL in 2021, allowing them to make sponsorship deals, according to ESPN.

The Badger Herald

Mar

14th

2026

18:30

Regulatory and Legal, B2B Tag

How NIL Is Reshaping Sports Photography and Video Licensing

CloudQuote

Mar

13th

2026

04:00

B2B Tag

Tournament travel brings economic boost and logistical strain to host cities

Host cities gear up for March Madness as the tournament turns brackets into packed downtown districts. As teams advance from one host city to the next, waves of fans, alumni groups and media crews follow close behind, filling flights and accommodations near arenas.

WFMZ-TV 69 News

Mar

11th

2026

18:30

Events, B2B Tag

The Future of NIL: Where does it go from here?

Name, image, and likeness, commonly known as NIL, is seemingly approaching a crossroads.

New York Amsterdam News

Mar

10th

2026

18:30

B2B Tag

NCAA skiers Wolter and Goble guide Jake Adicoff to Paralympic gold

Competing as guides for Team USA cross-country skiing in the 2026 Milan Cortina Paralympics checks a lot of boxes for former NCAA skiers Reid Goble and Peter Wolter. A chance to ski against some of the best athletes in the world? Check.

National Collegiate Athletic Association

Mar

8th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Samsung supercharges the March Madness fan experience

Samsung Galaxy and the NCAA have announced a multiyear partnership integrating Samsung technology into fan and student-athlete experiences. The collaboration is the latest example of Samsung's commitment to using its technology to empower athletes, leagues and fans.

National Collegiate Athletic Association

Mar

5th

2026

18:30

B2B Tag

How Dani Aravich’s journey at Butler prepared her for finding purpose as a Paralympian

As a kid, Dani Aravich never thought she'd be a college athlete one day, let alone a professional athlete and three-time Paralympian. Now, Aravich is days away from competing in her second Paralympic Winter Games — and third Paralympic Games overall — as a cross-country skier.

National Collegiate Athletic Association

Mar

2nd

2026

18:30

B2B Tag

Sydney Peterson thought her college skiing career was over. Then she won Paralympic gold for Team USA.

In the first competition of her first Paralympic Winter Games, Team USA Nordic skier Sydney Peterson didn't shy away from the spotlight. She raced headfirst into it. A few months earlier, the Paralympics hadn't even been on her radar.

National Collegiate Athletic Association

Mar

2nd

2026

18:30

B2B Tag

Elizabethtown College Announces Addition of Women’s Flag Football as Institution’s 25th Varsity Sport

(This story was originally posted on etownbluejays.com) Elizabethtown College recently announced the addition of women's flag football as the institution's 25th varsity sport, beginning in spring 2028. "Adding women's flag football is an exciting step forward for our athletic department and the College," Elizabethtown College Director of Athletics, Chris Morgan '91, said.

National Collegiate Athletic Association

Feb

25th

2026

18:30

B2B Tag

Salem Athletics to Add Women's Rugby

(This story was originally published on salemtigers.com) Salem University is proud to announce the addition of Women's Rugby, expanding opportunities for Tiger student-athletes and continuing the growth of campus athletics. Open to students of all experience levels, the program will compete against regional club opponents while emphasizing toughness, teamwork, and leadership — values that reflect the spirit of Salem.

National Collegiate Athletic Association

Examples of National Collegiate Athletic Association (NCAA)'s suppliers include Veritone, Genius Sports and Ross Video.

Example Suppliers

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National Collegiate Athletic Association (NCAA) sells broadcasting rights of its 18 aquatics and swimming, volleyball, soccer | association football, ice Hockey, baseball, american football, lacrosse, basketball, softball, gymnastics, athletics and beach volleyball competitions to 23 companies globally, covering 6 countries. National Collegiate Athletic Association (NCAA)'s rights holders include Sky Group.