Moment Factory, a privately owned company headquartered in Canada, was founded in 2001 and employs approximately 440 individuals. Operating as a media production entity, the company specializes in the production of immersive environments for visitor attractions. Moment Factory achieves this by combining video, lighting, architecture, sound, and special effects to create visitor experiences.
On February 25, 2026, Moment Factory utilized ComfyUI to transform its approach to early concept look development and design exploration for architectural projection mapping, aiming to make generative AI effective at an architectural scale. Previously, on February 24, 2026, Moment Factory collaborated with Matrox Video to reimagine a 360-degree multimedia environment at the iconic Cipriani 25 Broadway landmark in Manhattan’s Financial District, a Beaux-Arts building originally constructed in 1921. This followed earlier work, reported on December 8, 2025, where Moment Factory partnered with Matrox Video to transition the projection mapping workflow for Cipriani 25 Broadway from an HDMI-based system to IPMX.
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