Moment Factory, a privately owned company headquartered in Canada, was founded in 2001 and employs approximately 440 individuals. Operating as a media production entity, the company specializes in the production of immersive environments for visitor attractions. Moment Factory achieves this by combining video, lighting, architecture, sound, and special effects to create visitor experiences.
Moment Factory recently developed a custom ComfyUI workflow to enhance and accelerate early concept sketching, look-dev exploration, and design phases for 3D projection mapping at an architectural scale, as reported on April 29, 2026. This follows the celebration of the company's 25th anniversary on April 17, marking its evolution from a collective of VJs in Montreal's underground music scene to a creator of immersive multimedia experiences, including its work with Phish in activating Sphere. Earlier, on April 5, Hudson Yards Experiences collaborated with Moment Factory, along with multidisciplinary agency Journey and design studio SOFTlab, to design and install next-generation exhibits for Edge at Hudson Yards. This multi-million-dollar transformation aims to redefine the observation deck with an immersive light and motion experience, scheduled to reopen in Summer 2026.
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