Kevel, also known as Adzerk, a privately owned company headquartered in the US, specializes in retail and commerce media ad tech. Founded in 2010 and operating with approximately 150 employees, the company reported $94.0M in revenue as of 2024. Its operations are centered around providing APIs that enable the creation of custom ad platforms for various applications, including retail media, sponsored listings, native ads, and DOOH. Its customer base includes companies such as Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.
On March 11, 2026, Kevel CEO James Avery discussed the evolution of commerce media, the shift toward incrementality-focused spending, and the critical role of API-first infrastructure for retail media success with Melissa Burdick, co-founder and president of Pacvue. Previously, on March 10, Kevel appointed John Chaplin as Chief Product Officer, continuing its global leadership team expansion following Chris Woodworth's appointment in Australia. Chaplin brought extensive experience from previous roles as CPO at CitrusAd and SVP at Epsilon Retail Media. Earlier, on March 5, the company highlighted an integration with Adobe, noting its significance for retail media leaders by enabling faster action on collected data. This followed Kevel's expansion into Latin America on March 3, marked by the appointment of Herik Mourão as Director of Community & Market for LATAM, signaling a strategic commitment to the region.
Kevel's customers primarily consist of technology, Information and Internet and retail companies. Examples of Kevel's customers include Delivery Hero, Leroy Merlin and El Corte Ingles.
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