Kevel

https://www.kevel.com/
https://www.linkedin.com/company/kevelapi/

Kevel, also known as Adzerk, is a privately owned company headquartered in the US. Founded in 2010, it employs approximately 150 individuals and reported $94.0M in revenue as of 2024. The company specializes in retail and commerce media ad tech, enabling brands to launch advertising businesses by providing APIs to build custom ad platforms for applications such as retail media, sponsored listings, native ads, and DOOH. Its customer base includes companies like Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.

2024 Revenue

Founded

2010

Headcount

169

Headquarters

United States

Primary Segment

Retail and commerce media ad tech

Ownership

Privately Owned

Deployments

News Summary:

On September 17, 2026, Kevel was identified as one of nine platforms grocery retailers consider for on-site search ads, alongside Osmos, Instacart Carrot Ads, Topsort, Criteo, Epsilon Retail Media, Koddi, Moloco Commerce Media, and Unlimitail. Previously, on August 26, 2026, four competing UK retailers—Tesco, B&Q, John Lewis, and Waitrose—joined the Dunnhumby Network Alliance. This alliance, built on Kevel's infrastructure and led by dunnhumby Chief Growth Officer Andrew Connell, allows these retailers to pool audiences and ad inventory, aiming to center brand and shopper budgets with retailers rather than large tech platforms.

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Kevel offers products in the ad tech and services industry. Kevel's product portfolio comprises of retail and commerce media ad tech.

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Kevel's revenues were less than $250M in 2024. All the revenue comes from retail media ad servers and onsite platforms.

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Sep

18th

2026

03:30

Emerging Tech, B2B Tag

Top 8 Retail Media Platforms for Grocery Retailers

Grocery retailers building or upgrading a retail media network should compare Epsilon Retail Media/CitrusAd, dunnhumby, Criteo, Zitcha, Topsort, Kevel, Koddi and Mirakl Ads. The right platform depends on whether the retailer wants a managed network, self-serve sponsored products, off-site activation, in-store media, API control, first-party audience tools or a broader marketplace advertising stack.

Grocery Trade News

Sep

17th

2026

06:30

Emerging Tech

Site Search Ads: 9 Platforms (2026)

Last updated: September 2026. Reviewed by Kunal Damgude, Growth and Product Marketing Manager. A grocery retailer choosing an on-site search ads provider is realistically picking from nine platforms: Osmos, Instacart Carrot Ads, Topsort, Criteo, Epsilon Retail Media, Kevel, Koddi, Moloco Commerce Media and Unlimitail.

Osmos AI

Sep

14th

2026

15:50

Emerging Tech

Retail Media RFI and RFP: A Leader's Guide (With Template)

Are you building a game, buying a project management system or getting an ad-server? Most RFP's lack focus to guide the team to the best potential solutions for their advertising program. Request For Information (RFI) allows you to understand the capabilities of different solutions, without being tied to the specific timelines and limitations often faced during a Request for Proposal (RFP) process.

Kevel

Sep

9th

2026

12:41

Emerging Tech, B2B Tag

Retail Media's Real Bottleneck Isn't Technology Anymore: Art Sebastian on Org Structure and Agentic Commerce

Quick answer: Art Sebastian has built retail media from nearly every seat at the table: merchandising at Albertsons and Jewel-Osco, data at IRI, brand marketing at Kraft Heinz, ecommerce at Meijer, and the retail media program he built from the ground up at Casey's.

Kevel

Aug

26th

2026

12:57

Emerging Tech, B2B Tag, Partnerships, New Offerings

Inside the Dunnhumby Network Alliance: Why Rival Retailers Are Sharing One Retail Media Platform

Quick answer: Four competing UK retailers, Tesco, B&Q, John Lewis, and Waitrose, have joined a shared retail media model called the Dunnhumby Network Alliance. Built on Kevel's infrastructure and led by dunnhumby Chief Growth Officer Andrew Connell, the alliance lets retailers pool audiences and ad inventory instead of each building an isolated network, and puts retailers, rather than big tech platforms, at the center of where brand and shopper budgets get spent.

Kevel

Aug

12th

2026

08:17

B2B Tag, Events and Conferences

What Brands Get Wrong About Retail Media (And How to Fix It)

Quick answer: Retail media's biggest mistake is brands and retailers still treating the space as a login instead of infrastructure. David Glaza, founder and CEO of DIGITS Agency and a fourteen-year Target veteran who helped build Target Circle, joined Unlocking Retail Media to explain why local sales teams get shut out of national budgets, why regional grocers have to aggregate to compete with Kroger and Albertsons, and why alcohol brands are only now getting first-party data after years of being locked out entirely.

Kevel

Aug

10th

2026

08:04

Big Data/Analytics, Artificial Intelligence, B2B Tag, New Offerings

From Manual Work to AI Intelligence: The Next Stage of Retail Media Reporting

‍Retail Media has seen major advancements in self-service, machine learning driven optimisation and automation in campaign management. Yet many ad operations teams still rely on data exports and manual workflows to provide deeper insights to advertisers.

Kevel

Aug

6th

2026

09:47

Emerging Tech, Artificial Intelligence, B2B Tag

The Buyer Is Becoming a Bot: What Agentic Commerce Means for Retail Media

Here's a claim that still surprises people the first time they hear it: AI is a tailwind for commerce media, not a threat to it. The retailers who built for control from the start are about to be rewarded for it.

Kevel

Aug

6th

2026

09:39

Emerging Tech, Awards and Recognitions, New Offerings, Marketing and Promotional Activities, Award Wins, New Offerings

Publitas

Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media CloudTM. This unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while maintaining total control of their first-party data.

Publitas

Aug

5th

2026

06:30

Emerging Tech, B2B Tag

10+ Best Publisher Ad Server Software to Elevate Your CPMs & Growth in 2026

Google Ad Manager is an industry-leading ad server that unifies your sales channels and demand sources into a single platform. It allows you to manage direct deals alongside programmatic auctions to ensure you get the highest possible value for every impression.

Nerdisa

Jul

20th

2026

07:24

Emerging Tech, B2B Tag

The Vendor AI Checklist – And How Kevel Answers It

At this point, it’s generally safe to assume that your vendors are using AI. How, and if, they’re telling you about it is a different question. At Kevel, we don't dance around our AI utilization, in fact we are very open about it.

Kevel

Jul

15th

2026

07:43

Emerging Tech, B2B Tag, Events and Conferences

Retail Media's Walled Garden Problem: How Brands Actually Compete Across 200+ Networks

Quick answer: Brands buying across retail media today are managing more than 200 separate walled gardens, each with its own login, data policy, and measurement standard. According to Matt Vignieri, Chief Growth Officer at Skai (formerly Kenshoo), the brands winning right now are the ones consolidating budget, audience data, and reporting into a single environment instead of running Amazon, Walmart, and Kroger campaigns as separate, disconnected businesses.

Kevel

Kevel's customers primarily consist of retail and technology, Information and Internet companies. Examples of Kevel's customers include Delivery Hero, Leroy Merlin and El Corte Ingles.