Kevel, also known as Adzerk, is a privately owned company headquartered in the US. Founded in 2010, it employs approximately 150 individuals and reported $94.0M in revenue as of 2024. The company specializes in retail and commerce media ad tech, enabling brands to launch advertising businesses by providing APIs to build custom ad platforms for applications such as retail media, sponsored listings, native ads, and DOOH. Its customer base includes companies like Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.
Kevel founder and CEO James Avery discussed the maturation of commerce media, market opportunities, and the characteristics of effective networks on the Aperiam Podcast on July 9, 2026. Avery highlighted how commerce media has expanded beyond traditional retail into sectors like airlines, banks, and fintech. Earlier, on June 30, 2026, the John Lewis Partnership appointed Kevel to power its on-site retail media network across its John Lewis and Waitrose websites. This initiative aims to future-proof the partnership's retail media offer by providing personalized content that benefits both customers and brands. This followed Kevel's June 23, 2026, partnership with Dollar General and The Trade Desk, creating a retail media solution that unifies on-site and off-site activation with consistent measurement to address fragmentation in the sector.
Kevel's customers primarily consist of retail and technology, Information and Internet companies. Examples of Kevel's customers include Delivery Hero, El Corte Ingles and Leroy Merlin.
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