Kantar, a privately owned company headquartered in the UK, was founded in 1992. The company specializes in market research, functioning as a marketing data and analytics firm.
Kantar's Dr. Nicki Morley, Global MD of Innovation Solutions, will welcome attendees at the Behavioural Science Summit 2026, where sessions will explore topics such as how behavioral science transformed in-flight retail for easyJet. Previously, on July 8, Kantar's Jane Ostler highlighted that brands struggle to demonstrate the actual impact of creator partnerships, often mistaking engagement for results, identifying creator marketing as a poorly measured area of investment. Concurrently, an analysis suggested the next competitive battleground for generative AI will hinge on brand choice rather than technological superiority. Earlier, a study published on June 30, 2026, by Kantar and the Latino Donor Collaborative, revealed that 56% of U.S. Latinas discontinue buying from brands that misrepresent them, impacting a demographic controlling significant household spending. On July 7, Kantar hosted 16 marketing students from Clemson University's CU Insights program during their second annual industry trip to Atlanta, alongside Inspire Brands and Microsoft.
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