Kantar, a privately owned company headquartered in the UK, was founded in 1992. The company specializes in market research, functioning as a marketing data and analytics firm.
GAC Philippines received recognition as the 2026 Breakthrough Brand in the automotive category at Kantar’s 2026 BrandZ Spotlight on Philippine Brands report on September 18, 2026, joining Toyota as one of only two automotive brands honored. On the same day, Kantar's Anand Parameswaran published insights on consumer behavior, highlighting the gap between what people say they value and what they eventually choose to buy, influenced by practical factors such as price, quality, and personal benefit. Also on September 18, Kantar released an analysis titled "The Myth of Kirana Shopkeeper Influence on Brand Choice," noting that many consumer decisions in local grocery stores are made quickly. Previously, on September 14, Kantar published an article, "Architects of Intelligence," which asserted that meaningful AI-enabled transformation remains elusive due to under-design of organizational conditions, rather than under-investment. This followed Kantar's unveiling of its 2026 Kantar BrandZ Top 100 Most Valuable Chinese Brands ranking and report in Shanghai on September 11, 2026, an event themed 'Growing with Intelligence' that showed total brand value grew by 13% with seven new entrants.
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