JR Motorsports

JR Motorsports

http://www.jrmracing.com
https://www.linkedin.com/company/jr-motorsports/

JR Motorsports, a privately owned company headquartered in the US, was founded in 1999. With approximately 170 employees, the company reported $115.7M in revenue as of 2023 and operates as a tier 1 media tech buyer. Functioning as a professional race team and management company for Dale Earnhardt Jr., JR Motorsports specializes in media and TV services.

Revenue

Founded

1999

Headcount

185

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On July 9, 2026, Ryan Williams, Creative Director at JR Motorsports, revealed that iRacing is collecting paint scheme submissions for the NASCAR 26 console game’s DLC packs, ahead of the game's September release. Previously, on June 18, Lee Pulliam, a six-time winner of the Thunder Road Harley-Davidson 200, confirmed he would pilot a car out of the JR Motorsports stable for this year’s event at South Boston Speedway. This followed JR Motorsports' unveiling of a patriotic Arby's scheme on June 17, which Sammy Smith would run as Arby's expanded its NASCAR presence throughout the inaugural San Diego race weekend. Earlier, on June 15, JR Motorsports Late Model driver Caden Kvapil posted a sixth-place finish in the zMAX CARS Tour’s Mini’s Mission Burn Rubber to Help Another race at Virginia’s Dominion Raceway.

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JR Motorsports offers 4 products in the media and telecoms services and sports industries. JR Motorsports's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.

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JR Motorsports's revenues were less than $100M in 2024. Caretta Research has split JR Motorsports's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to JR Motorsports's revenue breakdown subscribe to Caretta Portal.

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Jul

24th

2026

06:30

Events, B2B Tag, Events and Conferences

Bell, Toyota Power to Front in Brickyard 400 Practice

Chastain Paces Pennzoil 250 Practice Heading Into Qualifying, Race Saturday Christopher Bell led practice Friday for the Brickyard 400 presented by PPG, turning a top lap of 183.512 mph in the No. 20 Rheem Toyota of Joe Gibbs Racing at Indianapolis Motor Speedway.

Indianapolis Motor Speedway

Jul

12th

2026

01:00

Allgaier, Kvapil bring home 1-2 Finish at Atlanta

Race 20 of 33: Focused Health 250 at Atlanta Motor Speedway Track Specs: 1.54-mile speedway / 172 laps Race Winner: Justin Allgaier Kvapil finish: 2nd Caruth’s finish: 9th Smith’s finish: 18th Finch’a finish: 30th Justin Allgaier: Justin Allgaier, driver of the No.

Jul

9th

2026

01:00

Emerging Tech, B2B Tag

iRacing Collecting Paint Schemes for Eventual NASCAR 26 DLC – The Daily Downforce

What’s Happening? With the release of iRacing’s NASCAR 26 console game just around the corner, slated to drop in September, gamers and NASCAR fans alike are looking for any updates about the game’s development. This week, Ryan Williams, the Creative Director at JR Motorsports, revealed on X that developers are currently taking in paint scheme submissions for the game’s DLC paint scheme packs.

The Daily Downforce

Jun

18th

2026

07:14

Events, B2B Tag

Lee Pulliam Returns for Thunder Road Harley

Lee Pulliam, the all-time leading winner of the Thunder Road Harley-Davidson 200 at South Boston Speedway, returns for this year’s event – but with a twist. The six-time Thunder Road Harley-Davidson 200 winner and four-time NASCAR national champion will pilot a car out of the JR Motorsports stable.

Speedway Digest

Jun

17th

2026

01:00

Events, B2B Tag

ARBY’S TO EXPAND NASCAR PRESENCE THROUGHOUT SAN DIEGO WEEKEND

The Meats Go Full Throttle, Partnering with JR Motorsports and NASCAR for the Inaugural Race Weekend MOORESVILLE, N.C. (June 17, 2026) – Today JR Motorsports unveiled the patriotic Arby’s scheme that will be run by Sammy Smith and the No.

Jun

15th

2026

01:00

Events, B2B Tag

Kvapil Hangs Tough, Posts Sixth-Place Run in Dominion CARS Tour Dash

JR Motorsports Late Model driver Caden Kvapil persevered on a hot night last Saturday, fighting among the top-five for much of the race before posting a sixth-place finish in the zMAX CARS Tour’s annual Mini’s Mission Burn Rubber to Help Another race at Virginia’s Dominion Raceway.

May

23rd

2026

19:20

Take A Bow: Chastain Honors Busch After Emotional Charbroil 300 Triumph

Ross Chastain's mind was on Kyle Busch until the green flag flew on Saturday's Charbroil 300 at Charlotte Motor Speedway. Then, it was back to business — and business was good for the defending Coca-Cola 600 winner.

Charlottemotorspeedway

May

19th

2026

01:00

Sevens Wild for Wyatt Miller in Tri-County LMSC Run

Wyatt Miller’s latest Late Model Stock Car event at North Carolina’s Tri-County Speedway on Saturday saw the young driver post a solid seventh-place finish in the 75-lap feature on the speedy oval. The event was part of the track’s Ripple Fiber 285 event.

May

18th

2026

01:00

Allgaier Falls Just Short of Another Dover Victory for JRM

Race 14 of 33: BetRivers 200 at Dover Motor Speedway Track Specs: 1-mile concrete oval/200 laps Race Winner: Corey DayAllgaier’s finish: 2ndKvapil’s finish: 7th Smith’s finish: 9th Caruth’s finish: 13th Chastain’s finish: 14th Justin Allgaier Justin Allgaier, driver of the No.

May

11th

2026

01:00

Kvapil Holds Steady, Wins Second Straight CARS Tour Flodium Bonus

JR Motorsports Late Model driver Caden Kvapil rallied from outside the top 10 on Saturday night at Ace Speedway to earn a third-place finish in the zMAX CARS Tour Late Model Stock Car race, bagging his second straight $10,000 FloRacing Flodium bonus along the way.

May

1st

2026

18:11

Management Changes, B2B Tag

Justin Allgaier still believes in Jim Pohlman after Kyle Busch split

When Jim Pohlman left JR Motorsports to take the job to serve as crew chief for Kyle Busch, Justin Allgaier said that the two-time champion would get back whatever he put into that relationship. In the end, the Pohlman-Busch pairing lasted just 10 races, with Andy Street returning to a role he occupied on an interim basis last year with the Richard Childress Racing team.

Apr

26th

2026

18:30

Kvapil Finishes Third in Rain-Delayed CARS Tour LMSC Event at Caraway Speedway

Fresh off a thrilling triumph two weeks ago at the Nashville (Tenn.) Fairgrounds Speedway, Caden Kvapil overcame a day-long delay to earn a third-place finish in the zMAX CARS Tour’s 125-lap main at North Carolina’s Caraway Speedway on Sunday.

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