Maryland Athletics is a non-profit organization headquartered in the US. It employs approximately 140 individuals and reported $91.4M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the organization specializes in providing media and TV services.
Maryland Athletics received a $10 million pledge on February 19, 2026, from superfans Bob and Carol Baker, who attended 571 games for the university between 1976 and the pandemic. Previously, on December 21, 2025, the men's lacrosse program announced its 2026 schedule, which includes traditional rivals, marquee non-conference matchups, and a full Big Ten slate. Earlier, on October 14, 2025, Maryland Athletics and the Terrapin Club established the Johnny Holliday Endowed Scholarship to honor the decorated play-by-play voice, funded by a six-figure anonymous commitment and intended to support a student-athlete majoring in Communication or Journalism. This scholarship's establishment followed changes over the summer, including Barry P. Gossett Director of Athletics Jim Smith taking the helm and new Division I guidelines on revenue-sharing with student-athletes taking effect around September 4, 2025. On July 8, 2025, Jim Smith named veteran Big Ten executive Diana Sabau Senior Deputy Athletic Director for Maryland Athletics, tasking her with overseeing the department's day-to-day operations.
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Maryland Athletics offers products in the media and telecoms services industry. Maryland Athletics's product portfolio comprises of media and TV services.
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Maryland Athletics's revenues were less than $250M in 2023. All the revenue comes from social and online content creator.
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