Ivi, a privately owned company headquartered in Russia, functions as a tier 1 media tech buyer. Founded in 2010 and employing approximately 370 individuals, the company reported $207.6M in revenue as of 2024. Ivi specializes in providing media and TV services through its streaming platform, which offers access to terrestrial and cable TV channels, sports and music broadcasts, fitness training, and children's content. The online cinema maintains a film library of approximately 15,000 pieces of content.