Ivi, a privately owned company headquartered in Russia, was founded in 2010. It employs approximately 370 individuals and reported $207.6M in revenue as of 2024. The company functions as a tier 1 media tech buyer. It operates as a streaming service, providing access to media and TV services, including terrestrial and cable TV channels, sports and music broadcasts, fitness training, and children's content. Its online content library comprises approximately 15,000 pieces of content.