Ipsos is a publicly owned multinational market research and consulting firm headquartered in Paris, France. Founded in 1975 by Didier Truchot, the company has been publicly traded on the Paris Stock Exchange since 1 July 1999. It currently employs approximately 17,340 individuals.
On July 9, 2026, Ipsos expanded its unified customer experience (CX) capabilities, aiming to help organizations connect customer feedback, behavioral insights, brand health, and operational performance into a single strategic view for more informed business decision-making. Earlier the same day, Ipsos appointed Jorge Alagón, a former Kantar executive, as Chief Innovation Officer within its Brand Health Tracking (BHT) business. Alagón reports to Global Service Line Leader BHT Benoit Tranzer and will lead innovation in BHT, leveraging new technologies and advanced analytics. Concurrently, Ipsos released its Energy Transition Barometer, a 31-country Global Advisor study, revealing deepening energy anxiety across multiple fronts where affordability, security, and reliability are reshaping public expectations of policymakers and driving the energy transition beyond climate urgency. Ipsos also published key findings from its Global Infrastructure Index, conducted in partnership with the Global Infrastructure Investor Association (GIIA), indicating that citizens prioritize water supply and sewerage as the top infrastructure investment priority for their countries.
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