Ipsos is a publicly owned multinational market research and consulting firm headquartered in Paris, France. Founded in 1975 by Didier Truchot, the company has been publicly traded on the Paris Stock Exchange since 1 July 1999. It currently employs approximately 17,340 individuals.
On September 17, 2026, Ipsos shares traded around €34.66, having drifted over recent years while the company advances its "Horizons plan" under new leadership. Earlier on the same day, Ipsos released findings from several global studies and an update from its Malaysian operations. The company surveyed business decision-makers, cloud professionals, and learners across nine countries for a Google-commissioned study, examining how organizations and workforces are managing the transition to artificial intelligence and the necessary skills. Ipsos also detailed its methodology for assisting brands such as Barilla in making product decisions, utilizing "synthetic consumers" for potential recipe changes like those for Ragù alla Bolognese pasta sauce. Furthermore, the Ipsos Global Trustworthiness Index 2026 identified doctors as the most trusted profession globally at 58%, followed by scientists (57%) and teachers (53%). Ipsos Malaysia additionally issued a Statement of Applicability (SOA) for its ISO 20252:2019 Framework for Malaysia Version 6, confirming its adherence to the standard for market and opinion research services.
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