Ipsos is a publicly owned multinational market research and consulting firm headquartered in Paris, France. Founded in 1975 by Didier Truchot, the company has been publicly traded on the Paris Stock Exchange since 1 July 1999. It currently employs approximately 17,340 individuals.
A Reuters/Ipsos poll published on March 21 found that 55% of respondents reported household finances were impacted by rising gasoline prices, with 21% citing a "great deal" of impact. The poll also revealed that 87% consider it likely that gas prices will rise further over the coming month, attributing this expectation to the U.S. conflict with Iran. Earlier on March 20, a study by Ipsos polled 2,363 adults, with 61% indicating that prediction markets are closer to gambling than investing. Also on March 20, an Axios-Ipsos poll, based on responses from 1,225 U.S. adults surveyed March 6-9, suggested that cost is not the primary barrier preventing Americans from using weight loss drugs. Previously, an Ipsos survey concluded that formal training—defined as a marketing degree, professional certification, or structured courses—provides a competitive advantage for marketers, asserting that work experience alone is insufficient to adapt to rapid professional changes.
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