invideo is a privately owned company headquartered in the United States. Founded in 2017, the company has an estimated 130 employees. It specializes in generative AI, offering a cloud-based video editing platform that enables users to create and edit videos without prior experience. The platform provides features such as pre-made templates, stock footage, audio, and both basic and advanced editing tools.
On September 15, 2026, the cost of AI video generators like InVideo AI emerged as a significant budgeting factor for product launches and social campaigns, underscoring the need to understand its true expense beyond advertised plan prices. Earlier on the same day, discussions centered on identifying the most effective free AI video editor for beginners, specifically favoring tools that allow users with no prior editing experience to produce watchable videos without learning complex editing vocabulary. This followed September 14 discussions regarding InVideo alternatives for professional workflows, which highlighted the platform's integration of prompt- and script-led creation with stock assets, voice avatars, and browser-based editing, while acknowledging the varied needs users seek from such alternatives. Previously, on September 7, InVideo AI was recognized for serving 50 million users across 190 countries by simplifying video content creation and removing the steep learning curve associated with traditional editing software, although for creative professionals managing brand consistency and client work, the platform's basic video generation capability is not the sole consideration.
invideo offers 2 products in the enterprise tech industry. invideo's product portfolio comprises of generative AI.
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invideo's revenues were less than $25M in 2024. Caretta Research has split invideo's revenue into 2 different product categories, the largest of which is aI generative editing. For full access to invideo's revenue breakdown subscribe to Caretta Portal.
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