Identity

Identity

https://identityglobal.com/
https://www.linkedin.com/company/identityglobal/

Identity, privately owned and headquartered in the United Kingdom, operates with approximately 190 employees. The company functions as an advertising, marketing, and media agency, specializing as a global full-service live events agency focused on delivering high-profile events.

Revenue

Founded

-

Headcount

553

Headquarters

United Kingdom

Primary Segment

Events Services

Ownership

Privately Owned

News Summary:

Identity Health launched on September 16, 2026, as a dedicated healthcare experience practice, building on IdentityCoda’s expertise in meetings and events. The new practice expands into congress and expo healthcare content, strategy, and consulting, delivering services across Europe, the US, GCC, and APAC. Previously, on September 9, 2026, EPG, an Identity Company, joined a 30-strong international consortium led by LAVA to deliver the Expo 2030 Riyadh Concept Masterplan, supporting the operations behind the World Expo. Earlier, on June 29, 2026, Malcolm Ché, Identity’s Head of Innovation, attended the Western Balkans Technology Trade Mission in Belgrade.

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Identity offers products in the ad tech and services industry. Identity's product portfolio comprises of advertising, marketing, media agencies.

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Sep

16th

2026

06:30

New Offerings, Emerging Tech, New Offerings

A Golden Age of Science meets a Golden Age of Experience: Identity Health launches

Identity Health launches today as a dedicated healthcare experience practice, built on IdentityCoda’s specialist expertise in meetings and events and now expanding into congress and expo, healthcare content, and healthcare strategy and consulting. Identity Health delivers across Europe, the US, GCC and APAC.

Identity Global

Sep

9th

2026

03:20

Events, ESG, B2B Tag, Events and Conferences

EPG joined operations for Expo 2030 Riyadh

EPG, an Identity Company, joined a 30-strong international consortium led by LAVA to deliver the Expo 2030 Riyadh Concept Masterplan, supporting the operations behind one of the most ambitious World Expos ever staged. EPG I Event Planning Group, an Identity Company, joined the international consortium delivering the Expo 2030 Riyadh Concept Masterplan.

Identity Global

Aug

25th

2026

04:05

ESG, B2B Tag, Sustainability Initiatives

Surplus kit donation: a circular economy in action

“The event industry can be wasteful, but it doesn’t have to be this way. Surplus kit donation turns equipment that would otherwise reach landfill into a resource waiting for its next owner. Rehoming it well doesn’t just cut waste, it can change someone’s life” says Marion Rivaux, QHSE & Sustainability Manager.

Identity Global

Jun

29th

2026

05:34

Events, Emerging Tech, B2B Tag, Events and Conferences

Western Balkans Technology Trade Mission

The most innovative technology in the world can be cold. The most ambitious vision can feel distant. What makes either of them matter is people. Malcolm Ché, Identity’s Head of Innovation, took that thinking to Belgrade last week.

Identity Global

Jun

24th

2026

04:30

Events, B2B Tag, Events and Conferences

5 things Cannes Lions reminds us every year

Our powerhouse projects, logistics and creative team have collectively delivered more Cannes Lions than they can count – and still, the Croisette teaches them something every year. 1. Your diary will eat you alive if you let it Cannes has a unique ability to make you feel like you should be in three places at once, every hour, for five days straight.

Identity Global

Jun

18th

2026

04:09

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

AI has won the left brain, but creativity needs human weirdness

Kate O’Connor, Strategic Creative Director, explains although technology is getting smarter – it cannot replace the creative quirks only humans possess. AI is going to change everything. Wow, what a banal opening statement. Let me try again.

Identity Global

Jun

16th

2026

09:19

Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Regulatory Compliance

AI in event management: the Article 50 gap

Malcolm Che, Head of Innovation at Identity, argues that the events and experiential marketing sector has adopted AI at speed while ignoring the governance obligations that arrived with it. With a legal deadline ten weeks away, the exposure belongs not only to agencies, but to every client who briefed them.

Identity Global

Jun

9th

2026

04:01

What experiential design teaches you

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they think, lead, and work. Hear from our Graphic Designer, Charlie Herlihy.

Identity Global

Jun

3rd

2026

03:41

How experience changes people: Malcolm

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they think, lead, and work. Hear from our Head of Innovation, Malcolm Ché.

Identity Global

Jun

3rd

2026

03:30

Emerging Tech, Events and Conferences

AI in event management: the pace of change

Technological progress moves at breakneck speed, but not every idea lands at the right time. Michael Gietzen explores what the evolution of flight can teach us about experiential innovation, and why the best ideas sometimes need to wait for their moment.

Identity Global

May

27th

2026

08:55

B2B Tag, Marketing and Promotional Activities, Events and Conferences

Strategy versus tactics: why experiential success starts with the bigger picture

A great event doesn’t happen in isolation; it needs to be part of a wider strategy. Michael Gietzen explains why brands must think beyond individual activations and focus on the bigger picture. There’s a fundamental difference between strategy and tactics, and getting them confused is where brands go wrong.

Identity Global

May

27th

2026

03:24

How experience changes people: Kate

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they think, lead, and work. Hear from our Strategic Creative Director, Kate O’Connor I wasn’t a terribly sporty kid.

Identity Global

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