Hunan Broadcasting System, also known as HBS, is a state-owned entity headquartered in China. Founded in 1970, with approximately 6,000 employees, the company reported $1.3B in revenue as of 2023 and functions as a tier 1 media tech buyer. The company specializes in broadcast television and radio, with its operations encompassing the flagship satellite channel, Hunan Satellite TV (Hunan TV), and its OTT platform, Mango TV. It integrates traditional broadcasting with AI-driven content production, VR/AR experiences, and an ecosystem focused on "T-Pop" (Thai and Chinese pop culture) and high-production-value variety shows.
Mango Excellent Media Co Ltd projects its 2025 net profit to reach between 1.1 and 1.4 billion yuan, as announced on January 29, 2026. This forecast follows an upward trend observed in the digital media sector on January 14, 2026, where Mango Excellent Media's performance tracked other entities like People's Daily Online and Visual China. Earlier, on December 29, 2025, Mango Excellent Media, alongside Dianguang Media and other partners, established Zhangjiajie Mango Cultural Tourism Co. Ltd. The new entity was capitalized at 180 million yuan and its business scope includes Internet information services, construction engineering design and construction, and catering services.
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Hunan Broadcasting System offers 3 products in the media and telecoms services industry. Hunan Broadcasting System's product portfolio comprises of broadcast television and radio.
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Hunan Broadcasting System's revenues were over $1B in 2023. Caretta Research has split Hunan Broadcasting System's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Hunan Broadcasting System's revenue breakdown subscribe to Caretta Portal.
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