Humans Not Robots, a privately owned company headquartered in the UK, was founded in 2021 and employs approximately 10 individuals. The company reported $857,142 in revenue as of 2023. Functioning as a remote-first startup, it specializes in the content supply chain by developing an analytics and observability platform designed to build a cleaner, cheaper, and faster media supply chain, with an aim to reduce the environmental impact of online video.
Humans Not Robots announced on August 19, 2026, it will bring its largest-ever presence to IBC 2026, showcasing optimizations to live streaming technology, enhanced hybrid satellite distribution, and introducing a new framework to better understand the value of AI through its HNR to ZERO platform. This builds on the company's July 30, 2026, statement confirming its expanded observability tools and quality of impact framework for its HNR to ZERO platform, along with its largest-ever showing at IBC 2026 in Amsterdam from September 11-14. Earlier, on June 10, 2026, Humans Not Robots partnered with Accedo and the Institution of Engineering and Technology (IET) to launch Ecoflow X. This initiative, which began as an IBC Accelerator project, has become an independent entity, functioning as an experimentation arm dedicated to sustainability.
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