HTC, also known as HTC Corporation, is a publicly owned company headquartered in Taiwan. Founded in 1997, the company has approximately 3,570 employees and specializes in consumer electronics. Functioning as a designer, HTC focuses on connected technology and virtual reality.
On March 18, 2026, HTC made its Vive Eagle AI smart glasses available in Singapore, promoting the product as a "partner for everyday life." Previously, on March 9, 2026, HTC, an internet provider, launched a new advertising campaign in collaboration with its agency of record, Brandon. This campaign addresses the common frustration of unreliable internet service, evolving the brand's voice to attract new customers by turning internet pain points into a direct challenge to competitors.
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