Hotmart, a privately owned company headquartered in the Netherlands, was founded in 2011 and employs approximately 10,250 individuals. The company operates as an international tech company specializing in technology, information, and internet services, with a focus on the creator economy.
On September 12, 2026, Hotmart introduced Launchpad, a new platform that combines artificial intelligence with its existing payment infrastructure. The company unveiled the solution at the Hotmart FIRE 2026 event, held from September 10 to 12 in Belo Horizonte. Launchpad enables users to create software applications and other digital tools without writing code, and to sell them through a connected checkout system.
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