Hoopla Digital, a privately owned company headquartered in the United States, was founded in 2013 and has an estimated 20 employees. The company reported $12.8M in revenue as of 2024. Functioning as a provider of search, social, and retail media, its core offering is a digital library application providing access to entertainment content including audiobooks, movies, music, television, and comic titles.
Hoopla Digital and Pottermore Publishing are set to bring an exclusive "Christmas at Hogwarts" iconographic eBook to libraries this fall, allowing patrons to explore Harry Potter's first Christmas at Hogwarts with a library card. This development came on June 24, 2026, the same day Hoopla Digital appointed Lauren Whyman as Client Director to lead its Youth & Kid’s Media division. Whyman joined Hoopla following 16 years at Generation Media, and will oversee strategy, client development, and campaign innovation. Earlier, on June 13, a prominent national law firm initiated an investigation into one of the country’s most widely used digital library platforms, raising significant questions about the private reading and streaming habits of millions of public library users across the United States. Previously, on January 27, ByWater Solutions collaborated with Hoopla Digital to enhance its existing API integration with Aspen Discovery, introducing consortia integration to the platform. This followed comments on January 7 from Ricky Myers, Business Director of Hoopla Digital, who discussed how playables and video can be utilized to attract kids’ attention within the media landscape.
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Hoopla Digital offers products in the media and telecoms services industry. Hoopla Digital's product portfolio comprises of search, social, and retail media.
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Hoopla Digital's revenues were less than $25M in 2024. All the revenue comes from search, display and digital publishing.
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