HEi Radio

HEi Radio, a privately owned company headquartered in Paraguay, was founded in 2014 and employs approximately 20 individuals. The company, which functions as a tier 3 media tech buyer, reported $4.4M in revenue as of 2024. Specializing in broadcast television and radio, HEi Radio operates as a commercial youth-oriented FM station, having made its initial on-air transmission on 31 December 2014 under the licensed 91.9 MHz frequency. Developed as the primary audio platform of the HEi media tier, the station features a continuous rotation of Top 40 international pop, independent rock, and electronic hits. The brand utilizes a digital-first studio workflow, employing content hosts to bridge traditional over-the-air FM broadcasts with interactive audio-visual streams on its native mobile app ecosystem.