Golf Australia

Golf Australia

http://www.golf.org.au/
https://www.linkedin.com/company/golf-australia/

Golf Australia, a privately owned entity headquartered in Australia, was founded in 2006, employs approximately 140 individuals, and reported $60.7M in revenue as of 2023. The organization functions as a tier 2 media tech buyer. Its primary services include media and TV services. As the governing body for golf in Australia, it was formed following the merger of the Australian Golf Union (AGU) and Women's Golf Australia (WGA).

Revenue

Founded

2006

Headcount

131

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Avis Car Rental announced a new two-year partnership with the PGA of Australia and Golf Australia on July 1, 2026, establishing itself as the official car rental partner for the nation’s premier golf tournaments and initiatives. Earlier, on June 17, 2026, Golf Australia confirmed it would again partner with the Victorian Government to deliver the 2027 Vic Open at 13th Beach from January 21-24, integrating it into both the Challenger PGA Tour of Australasia and WPGA Tour of Australasia schedules. This followed Golf Australia securing a multi-year hosting agreement with the Victorian Government and Visit Victoria on June 14, 2026, which locks in the future of the men’s Capital.com Australian Open through to the end of the decade. Previously, on June 9, 2026, Golf Australia finalized a three-year partnership with the PGA TOUR and DP World Tour to significantly elevate the status and secure the long-term commercial viability of the men’s Capital.com Australian Open across 2027, 2028, and 2029. In May, LPGA Tour member Grace Kim became an ambassador for the MyGolf Powered by Ripper GC program, aiming to inspire Australia’s next generation.

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Golf Australia offers 3 products in the media and telecoms services and sports industries. Golf Australia's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.

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Golf Australia's revenues were less than $10M in 2024. Caretta Research has split Golf Australia's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Golf Australia's revenue breakdown subscribe to Caretta Portal.

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Jul

1st

2026

22:00

Partnerships and Alliances, B2B Tag

Year Partnership with PGA of Australia and Golf Australia

Avis Car Rental has officially announced a new two-year partnership with the PGA of Australia and Golf Australia, establishing the brand as the official car rental partner for the nation’s premier golf tournaments and initiatives. This agreement aligns the global mobility leader with two of the most significant bodies in Australian sport, aiming to enhance the travel and event experience for players, members, and fans alike.

Ministry of Sport

Jun

17th

2026

01:00

Events, B2B Tag

13th Beach to host 2027 Vic Open in milestone year

Governing body Golf Australia has announced it will again partner with the Victorian Government to deliver the tournament, reinforcing the Vic Open’s standing as one of the most distinctive events on Australia’s summer sporting calendar. The 2027 Vic Open will be played from January 21-24 and again form part of both the Challenger PGA Tour of Australasia and WPGA Tour of Australasia schedules.

Golf Australia Magazine

Jun

14th

2026

20:49

Events, B2B Tag

Victoria Secures Capital.com Australian Open Hosting Rights

Golf Australia has delivered a significant commercial victory for the domestic game, securing a multi-year hosting agreement with the Victorian Government and Visit Victoria that locks in the future of the men’s Capital.com Australian Open through to the end of the decade.

Ministry of Sport

Jun

9th

2026

19:37

Partnerships and Alliances, B2B Tag

PGA TOUR and DP World Tour partner with Golf Australia to elevate Open

Golf Australia has locked in a three-year partnership with the PGA TOUR and the World Tour to significantly elevate the status of the men’s Capital.com Australian Open. The strategic agreement, finalised on Tuesday, secures the tournament’s long-term commercial viability across 2027, 2028, and 2029.

Ministry of Sport

May

26th

2026

01:00

Grace Kim to inspire Australia’s next generation as MyGolf Powered by Ripper GC Ambassador

A member of the LPGA Tour since 2023, Kim achieved her breakthrough major championship victory at last year’s Amundi Evian Championship, winning in a playoff after a thrilling finish in France. To access imagery from today's announcement, please click here The 25-year-old was also a member of Australia’s International Crown-winning team in Korea in October and climbed to a career-high world ranking of No.21.

Golf Australia Magazine

May

18th

2026

06:23

Events, B2B Tag

Capital.com Australia Signs Multi-Year Deal as Title Partner of the Australian Open

Capital.com Australia has announced a multi-year partnership with Golf Australia, becoming Title Partner of the Australian Open and the first Naming Rights Partner of the GA Handicap, in a deal that spans both elite competition and grassroots participation across the country.

May

15th

2026

06:10

Events, B2B Tag

Capital.com Takes Multi-Year Title Role as Australian Golf Open Is Rebranded

Australia’s golf governing body, Golf Australia, has signed a multi-year partnership with Capital.com’s Australian subsidiary, Capital Com Australia Pty Ltd, linking the broker’s branding to both the country’s national golf championship and its handicap system. Under the agreement, Capital.com Australia becomes Title Partner of the Australian Open and the first Naming Rights Partner of the GA Handicap system.

Finance Magnates

May

15th

2026

01:00

Events, Capital Investment, B2B Tag

McIlroy to headline 2026 Capital.com Australian Open as landmark partnership announced

New era for Australian golf as Capital.com backs the future of the game, from global stage to grassroots, 200 days from championship at Kingston Heath EMBARGOED 10am AEST 15 May 2026: Golf Australia has confirmed a major new era for the sport, announcing a landmark, multi-year partnership with global trading platform Capital.com, which will become Title Partner of the Capital.com Australian Open and the first Naming Rights Partner of the Capital.com GA Handicap.

Australian Financial News

May

7th

2026

05:22

Events, B2B Tag

Australian Opens secured for North Adelaide in major seven-year golf deal

The men’s Australian Open will be played at North Adelaide Golf Course in 2028 as part of a new deal that will secure the revamped layout at least six male or female editions of the event over a seven-year period.

The West Australian

May

6th

2026

23:41

Partnerships and Alliances, B2B Tag

Australian Opens secured for North Adelaide in major seven-year golf deal

Golf Australia has struck a significant seven-year deal with the South Australian government starting in 2028.

Albany Advertiser

Apr

9th

2026

16:30

Events, B2B Tag

7 Mile Beach to host the next three Tasmanian Amateur Championships

[Photo: William Watt/Contours Golf] Tasmania’s newest golf gem will be put to the championship test, with 7 Mile Beach set to host the Tasmanian Amateur under a multi-year agreement. RELATED: Aussie tour pro’s dream is realised with spectacular 7 Mile Beach course in Tasmania After its highly anticipated opening in December 2025, the course will stage its first major tournament when the state’s premier amateur event arrives in October.

Australian Golf Digest

Feb

18th

2026

18:30

Partnerships and Alliances, Capital Investment, B2B Tag

Partnership extension between Future Golf and Golf Australia to accelerate participation and innovation

An extension of a landmark three-year strategic partnership has been announced for Golf Australia, the national governing body for golf, and Future Golf, Australia's largest and fastest-growing golf membership platform where golfers can access a variety of clubs, off-course venues and more.

Australasian Leisure Management

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