News Summary:
On July 7, 2026, the company announced that Free Fire at the 2026 Esports World Cup (EWC 26) is scheduled to commence on July 15 in Paris, France, featuring 24 teams from Southeast Asia, Latin America, Brazil, South Asia, the Middle East, Africa, and the United States competing for a USD 1 million prize pool. Previously, on June 28, 2026, it issued a new batch of Free Fire Max redeem codes for June, enabling players to acquire premium in-game rewards such as diamonds, weapon skins, and character outfits without monetary cost. Earlier, Free Fire initiated its 9th-anniversary celebration from June 24 to July 26 under the theme "Fighting in Unison Partying as One," engaging fans and players globally with action-packed gameplay and exclusive rewards. This followed the company's focus, as of June 12, 2026, on growing Call of Duty: Mobile (CODM) in the Philippines by maintaining a competitive scene and fostering a passionate community in a region largely dominated by mobile MOBAs.
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