Fresno State Athletics, a non-profit organization headquartered in the US, functions as a tier 1 media tech buyer. It operates with approximately 140 employees and reported $94.9M in revenue as of 2023. The company specializes in media and TV services, specifically managing the official athletics website for the Fresno State Bulldogs.
On June 26, 2026, Bulldog Sports Enterprises (BSE), the new multimedia rights partner for Fresno State athletics effective July 1, announced it retained Paul Loeffler as the play-by-play announcer for football, basketball, and baseball radio broadcasts as the team transitions to the Pac-12. Previously, on May 16, Fresno State created an NIL package for former BYU guard and JUCO recruit KJ Perry. Earlier, on May 1, the San Diego State softball team defeated Fresno State 3-1. This followed Fresno State Athletics' March 25 decision to move its media rights in-house, establishing Bulldog Sports Enterprises to replace Learfield Sports, with former football player Chris Pachecho serving as president. In a historic matchup on September 14, 2025, Fresno State secured a 56-7 victory over Southern University, marking the first time an HBCU played at Valley Children's Stadium.
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Fresno State Athletics offers 4 products in the media and telecoms services and sports industries. Fresno State Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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Fresno State Athletics's revenues were less than $50M in 2024. Caretta Research has split Fresno State Athletics's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Fresno State Athletics's revenue breakdown subscribe to Caretta Portal.
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