K-State Athletics

K-State Athletics

http://kstatesports.com
https://www.linkedin.com/company/k-state-athletics/

K-State Athletics, a non-profit organization based in the US, was founded in 1893 and employs approximately 180 individuals. The organization reported $122.6M in revenue as of 2023 and functions as a tier 1 media tech buyer. It primarily offers media and TV services, specializing in fostering a culture where Kansas University's student-athletes have every opportunity to reach their maximum potential academically, athletically, mentally, and socially.

Revenue

Founded

1893

Headcount

218

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Non-profit

News Summary:

K-State Athletics and the K-State Alumni Association revised the Catbacker Club program, ending the two-week tour but maintaining support and outreach efforts. On March 19, 2024, K-State Athletics announced that Ayoka Lee and Serena Sundell received honorable mention All-American honors from the Associated Press, marking the first time since 2004 that two Wildcats earned this recognition. Information on K-State Athletics can be found on kstatesports.com and various social media platforms.

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K-State Athletics offers 5 products in the media and telecoms services and sports industries. K-State Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and search, social, and retail media.

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K-State Athletics's revenues were less than $100M in 2024. Caretta Research has split K-State Athletics's revenue into 5 different product categories, the largest of which is sponsorship and merchandise. For full access to K-State Athletics's revenue breakdown subscribe to Caretta Portal.

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Sep

22nd

2025

16:30

Partnerships and Alliances, CT_Monitor Company

Purple Wave Announces Multi-Year Partnership Supporting K-State Athletics and K-State Rodeo

MANHATTAN, Kan. – Kansas State Athletics (K-State) and K-State Sports Properties have welcomed Purple Wave to the Wildcat family on a 3-year partnership agreement featuring significant sponsorship and support of K-State Athletics and K-State Rodeo. “Purple Wave is a homegrown company right here in Manhattan that serves the K-State and agriculture communities tremendously,” said Gene Taylor, K-State Director of Athletics.

Aug

20th

2025

09:04

Partnerships and Alliances, Funding Activities, CT_Monitor Company

K-State Athletics Partners with Learfield Amplify to Elevate Fundraising and Drive Donor Engagement

Manhattan, KS (Aug. 20, 2025) – Learfield Amplify, the leading provider of ticket sales and fundraising services in college athletics, is proud to announce a new partnership with K-State Athletics to grow and enhance athletics fundraising revenue.

Learfield Amplify

May

21st

2025

18:30

Adjustments to Catbacker Tour Announced

With the landscape of college athletics changing at a rapid pace, which includes evolving calendar and recruiting demands for both coaches and student-athletes, K-State Athletics and the K-State Alumni Association have adjusted the long-time Catbacker Club program following discussions with club leadership.While there will no longer be a formal two-week tour, the clubs across the state and region will continue to provide support and outreach for the University.

Apr

13th

2025

18:30

Kansas State University

How to follow the Cats: For complete information on K-State Athletics, visit www.kstatesports.com and follow the team's social media channels on X (formerly Twitter), Facebook and Instagram.

Mar

18th

2025

18:30

Awards and Recognitions,

K-State tandem named AP All-America honorable mention

MANHATTAN, Kan. (WIBW) - K-State’s Ayoka Lee and Serena Sundell were named honorable mention All-Americans by the Associated Press (AP) on Wednesday, March 19. According to K-State Athletics, this marks the first time since 2004 the Wildcats have seen two players earn All-America honors.

K-State Athletics has suppliers like Gradient Sports.

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