Frameplay is a privately owned company headquartered in the US. Founded in 2018, it operates with approximately 80 employees. The company specializes in advertising services, functioning as a virtual advertising platform for video games.
On June 9, 2026, Frameplay and NexTide Media announced a partnership aimed at expanding scalable and brand-safe advertising opportunities across the livestream and gaming ecosystem. The collaboration combines NexTide’s creator network and AI-powered brand safety technology with Frameplay’s in-game advertising infrastructure to help brands engage audiences through livestreams, gaming environments, and creator-led experiences, with an example campaign for Scott's Lawn Care showcasing creator-led engagement and native in-game advertising. Previously, on October 6, 2025, Frameplay expanded its leadership team, appointing industry growth veteran Amanda Rubin as Global Head of Revenue.
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