News Summary:
Fanatics and the National Football League (NFL) announced an exclusive multi-year partnership on April 22, 2026, under which Fanatics will serve as the NFL’s new official on-site retail partner. This expanded partnership will cover the league's official retail operations at marquee global events, including the upcoming 2026 NFL Draft, Super Bowl, NFL Kickoff, NFL International Games, NFL Flag Championships, NFL Scouting Combine, and Pro Bowl Games. Earlier, on April 8, Fanatics inked a wide-ranging sponsorship deal with AT&T as it pushes further into media, entertainment, and experiences. The agreement names AT&T the "Official Connectivity Provider of the Fan" and an Official Partner of Fanatics Fest NYC, aiming to provide AT&T customers with enhanced sports experiences. The company's media division, which entered the space last year, is spearheaded by former Netflix and Snap ads chief Jeremi Gorman. Previously, on April 2, Fanatics Collectibles, the National Football League, and the National Football League Players Association (NFLPA) announced Topps' return as the NFL and NFLPA’s official exclusive trading card licensee. Topps will design and develop its first licensed football cards since 2016.
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