Fanatics

Fanatics

http://www.fanaticsinc.com
https://www.linkedin.com/company/fanatics-inc-/

Fanatics is a privately owned company headquartered in the US, founded in 2011, with approximately 5,960 employees. Functioning as a technology, information, and internet company, it specializes as an online manufacturer and retailer of licensed sportswear, sports collectibles, NFTs, trading cards, and sports merchandise. The company also operates in sports betting and iGaming.

Revenue

Founded

2011

Headcount

5,954

Headquarters

US

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

News Summary:

On March 17, 2026, Fanatics Casino launched "The House Always Rewards," a new brand platform featuring Taraji P. Henson as "Fran," an anti-hero character who dislikes the casino's generous rewards. Earlier the same day, Fanatics Sportsbook introduced "Cookin' Up Parlays," an online episodic series hosted by rapper and chef Action Bronson, where celebrity guests prepare dishes representing legs of their parlay bets while discussing sports, music, culture, and betting. This follows a Michigan bettor's request to a federal court on March 16 for a partial summary judgment against a Fanatics Inc.-owned sportsbook. The bettor claims the platform illegally allowed users to instantly raise their betting limits, violating consumer protection rules in multiple states. Also on March 16, Fanatics Betting and Gaming appointed Alex Smith as Chief Legal Officer, responsible for leading legal, regulatory compliance, and government affairs strategy for the sports betting and iGaming division. The company also named Sara Tait Senior Vice President and Head of Legal and Regulated Industries; Smith reports to CEO Matt King and joins the FBG executive team.

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Mar

26th

2026

13:33

Frank Thomas files lawsuit against White Sox, Nike and Fanatics over jersey sales

CHICAGO ( WGN ) – The “Big Hurt” is seeking to inflict a financial hurt on the Chicago White Sox for what he says is the use of his name and likeness without his permission. In a lawsuit filed Monday, Frank Thomas — widely considered one of the best players in Chicago White Sox history — is accusing the franchise of profiting from the sale of items that use his identity without permission.

Mar

17th

2026

18:30

Meet Fran: Taraji P. Henson Stars as the Only Person Mad About Fanatics Casino Rewards in New Ad Campaign

“The House Always Rewards” Debuts a New Brand Platform Centered on Generosity, Humor, and an Anti-Hero Who Can’t Stand Either New York, NY – March 18, 2026 – Meet Fran: the one person at Fanatics Casino who can’t stand how rewarding it is.

Mar

17th

2026

06:38

New Offerings, Emerging Tech

Fanatics Sportsbook and Action Bronson Cook Up New Series: “Cookin’ Up Parlays” — Fanatics Inc

Fanatics Sportsbook, the fastest growing sportsbook in America, today announced the launch of “Cookin’ Up Parlays,” a new online episodic series hosted by rapper, chef, and lifelong sports fan Action Bronson, where celebrity guests cook a meal and talk sports, music, culture, and betting in real-time In each episode, Bronson welcomes a guest from the worlds of sports, music, and culture into the kitchen to create dishes that represent legs of the guest’s parlay.

Mar

16th

2026

13:00

Regulatory and Legal

Bettor Pushes For Early Win In Fanatics Wager Limits Suit

By Melanie Dorsey ( March 17, 2026, 7:28 PM EDT) -- A Michigan bettor has asked a federal court to hand him a partial summary judgment win against a sportsbook owned by Fanatics Inc., claiming the platform illegally let users instantly raise their own betting limits in violation of consumer protection rules in multiple states....

Mar

16th

2026

13:00

Bettor Pushes For Early Win In Fanatics Wager Limits Suit

By Melanie Dorsey ( March 17, 2026, 7:28 PM EDT) -- A Michigan bettor has asked a federal court to hand him a partial summary judgment win against a sportsbook owned by Fanatics Inc., claiming the platform illegally let users instantly raise their own betting limits in violation of consumer protection rules in multiple states....

Mar

16th

2026

06:43

Management Changes, B2B Tag

Fanatics Betting and Gaming Names Alex Smith Chief Legal Officer — Fanatics Inc

Today, Fanatics Betting and Gaming announced the appointments of Alex Smith to the position of Chief Legal Officer and Sara Tait to Senior Vice President and Head of Legal and Regulated Industries. Reporting to Fanatics Betting and Gaming CEO Matt King, Smith will be a member of the FBG executive team and lead legal, regulatory, compliance, and government affairs strategy for the company’s rapidly growing sports betting and iGaming division.

Mar

15th

2026

18:30

Management Changes, B2B Tag

Fanatics Betting and Gaming Names Alex Smith Chief Legal Officer

Former Indiana Regulator Sara Tait Joins As SVP of Legal New York, NY – March 16, 2025 – Today, Fanatics Betting and Gaming announced the appointments of Alex Smith to the position of Chief Legal Officer and Sara Tait to Senior Vice President and Head of Legal and Regulated Industries.

Mar

12th

2026

03:12

New Offerings, Wrestling

WWE and White Hat Studios Deliver WrestleMania®: Road to Gold Exclusively to Fanatics Casino — Fanatics Inc

WWE®, part of TKO Group Holdings (NYSE: TKO), and White Hat Studios announced the official branded slot, WrestleMania®: Road to Gold, will launch exclusively with Fanatics Casino beginning today. Available only in the United States, the new online casino game for real money wagering in regulated markets will harness the star power of 20 marquee names from the WWE, including fan-favorites Cody Rhodes and Rhea Ripley just in time for WrestleMania® 42, which will return to Las Vegas, on April 18-19, 2026.

Mar

9th

2026

18:30

Livvy Dunne Explains Why Fanatics Sportsbook Is 10X More Rewarding This Tournament

New "Explained by Livvy Dunne" Campaign Spotlights 10 Profit Boosts Every Game Day, Up to $1,000 in Bet Matches and FanCash New York, NY – March 10, 2025 – Fanatics Sportsbook, the fastest growing sportsbook in America, is bringing the madness to March with a bold new tournament campaign starring Livvy Dunne, but this time, there's not just one of her – there are ten, one for every reason Fanatics Sportsbook is 10X more rewarding this tournament.

Feb

24th

2026

18:30

Fanatics Expands, Taking All of West Village Office Building in Manhattan

Commercial Observer Fanatics Inc. has signed a lease for all 210,000 square feet of office space at 95 Morton St. in the West Village of Manhattan.

Commercial Real Estate Direct

Feb

13th

2026

15:56

Partnerships and Alliances

SPORTS ILLUSTRATED: Fanatics Signs David Beckham, Launching a New Era of Soccer Collectibles — Fanatics Inc

David Beckham is one of the rare athletes whose playing resume, global celebrity, and post-career influence all line up in a way that makes a new collectibles partnership genuinely meaningful. That’s why Fanatics Collectibles’ newly announced exclusive deal with Beckham—covering trading cards, trading card games, stickers, autographs, and memorabilia—feels less like a routine signing and more like a statement about how aggressively Fanatics is leaning into soccer’s past, present, and future.

Jan

30th

2026

07:45

Partnerships and Alliances, Baseball, Wrestling

Preeminent Sports Properties – MLB, MLS, NASCAR, NBA, NFL, NHL, UFC, WWE – to Celebrate America’s 250th Anniversary with Exclusive Uniform Patches and Apparel in Partnership with Fanatics, America250

Today, several preeminent sports properties, including MLB, MLS, NASCAR, NBA, NFL, NHL, UFC and WWE, announced a partnership with global sports platform, Fanatics, the White House, and America250, the national nonpartisan organization established by Congress to lead the nation’s 250th anniversary commemoration and celebration, for a series of limited and special edition athlete uniform and fan apparel collections.

Examples of Fanatics's suppliers include Koddi, Chelsea Football Club and Rightsline.

Example Suppliers

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Analyst insight reports

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