Fanatics is a privately owned company headquartered in the US, founded in 2011, with approximately 5,960 employees. Functioning as a technology, information, and internet company, it specializes as an online manufacturer and retailer of licensed sportswear, sports collectibles, NFTs, trading cards, and sports merchandise. The company also operates in sports betting and iGaming.
Fanatics plans to open a second permanent retail outlet dedicated to collectibles next month in Paris on Rue Saint-Lazare, following its London flagship store on Regent Street exceeding internal projections and prompting this expansion into a tourist-heavy area. On September 16, 2026, State of Play’s TL;DR released a new Michigan real-money casino app ranking, placing Fanatics Casino first, ahead of FanDuel and DraftKings, emphasizing mobile usability rewards and cashier speed. This follows an industry analysis on September 14, 2026, highlighting that artificial intelligence, real-time data feeds, media integration, and state-by-state regulatory frameworks are increasingly shaping online gaming strategy, including moves by Fanatics and PENN Entertainment.
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