Fanatics is a privately owned company headquartered in the US, founded in 2011, with approximately 5,960 employees. Functioning as a technology, information, and internet company, it specializes as an online manufacturer and retailer of licensed sportswear, sports collectibles, NFTs, trading cards, and sports merchandise. The company also operates in sports betting and iGaming.
On July 6, 2026, Disney, the NFL, and Champion announced a "Disney Fan Draft" event set to take place at this year’s Fanatics Fest in New York City. Earlier, on July 3, 2026, Fanatics detailed its strategic partnerships with Docebo and OpenSesame, which, combined with internal development, have enabled the company to maintain compliance, enhance agility, streamline administrative processes, and improve the learner experience, moving away from a reactive compliance training model that was in place prior to 2025.
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