FabFitFun, a privately owned company headquartered in the US, was founded in 2010 and employs approximately 540 individuals, operating as a tier 1 media tech buyer. The company's primary offering is a lifestyle membership, recognized for its flagship product, the FabFitFun Box, which includes a seasonal selection of full-size products across beauty, fashion, fitness, wellness, home, and tech categories.
FabFitFun announced new reFills, an assortment of subscription products, for Spring 2026, aimed at saving subscribers time and money. Previously, on November 21, 2025, the company highlighted how it saved millions through its partnership with EasyPost Enterprise and MagicLogic, leveraging EasyPost's logistics solutions to reduce costs and streamline operations. This followed an October 20, 2025, announcement regarding the introduction of new reFills for Winter 2025, providing subscribers with additional product options.