FabFitFun, a privately owned company headquartered in the US, was founded in 2010 and employs approximately 540 individuals, operating as a tier 1 media tech buyer. The company's primary offering is a lifestyle membership, recognized for its flagship product, the FabFitFun Box, which includes a seasonal selection of full-size products across beauty, fashion, fitness, wellness, home, and tech categories.
On April 13, 2026, FabFitFun introduced new Summer 2026 options for its reFills curated subscription service, designed to provide subscribers with essential products. This follows the addition of new Spring 2026 reFills options on January 20, 2026, to the company's assortment of regularly delivered subscription products.