ClassPass

News Summary:

ClassPass introduced a limited-time free trial on September 16, 2026, offering new members one month to try participating fitness studios and gyms without immediate payment, aiming to make boutique fitness classes more accessible. This followed new data released on August 5, 2026, which revealed that younger users, particularly Gen Z and younger Millennials, are increasingly choosing workout or wellness experiences over social nights out. A ClassPass survey of over 900 users across U.S. and international markets indicated that users aged 18–34 reported making this choice at higher rates than those 35 and older. Earlier, on August 4, 2026, ClassPass announced a collaboration with Just Salad, integrating the fast-casual restaurant chain's climate-conscious menu onto the app across more than 100 U.S. locations, allowing users to utilize credits for these offerings. Previously, on July 24, 2026, the company expanded significantly into the visitor attractions sector through a partnership with Entertainment Benefits (EBG), adding theme parks, zoos, aquariums, and science attractions like Six Flags, Legoland, and the Kennedy Space Center to its platform. This strategic expansion aligns with comments made on July 22, 2026, by Ivy Wu, Vice President of Growth, who stated ClassPass aims to be an "anti-tech tech company" by getting people off their phones and into "real-life soul-nurturing experiences."