ClassPass, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer specializing in consumer services. Founded in 2013, and employing approximately 520 individuals, the company functions as a health club aggregator, connecting users to over 30,000 health clubs across 28 countries. Through a subscription fee, it provides access to various online and in-person fitness classes, including yoga, strength training, barre, martial arts, pilates, boxing, and indoor cycling classes, alongside general use of participating health clubs.
On March 11, 2026, discussions focused on ClassPass's valuation and future prospects, analyzing user metrics and shifts in the fitness sector. Previously, on March 10, ClassPass announced the winners of its 6th annual 2025 Best of ClassPass Awards, recognizing standout fitness, wellness, and food & beverage partners globally. This followed a March 4 collaboration with UFC GYM, providing ClassPass users with access to open gym time at UFC GYM facilities across the U.S. This partnership integrates the first major brand extension of UFC into ClassPass's lifestyle app, which offers access to thousands of fitness and wellness experiences worldwide.
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