Ekstra Bladet, a privately owned company headquartered in Denmark, was founded in 1904 and employs approximately 340 individuals. Functioning as a tier 1 media tech buyer, the company specializes in newspaper publishing. In addition to its print edition, Ekstra Bladet maintains a significant online presence through its website, offering a range of news, entertainment, and sports coverage, complemented by multimedia content such as videos and podcasts.
On March 2, 2026, Ekstra Bladet's Head of Ad Operations Ad Tech & Products, Søren Johansen, outlined the Danish newspaper's criteria for adtech partners, highlighting how Netric and Index Exchange's combined strengths address these priorities. Previously, on November 26, 2025, the Speaker of the Folketing, Søren Gade (V), indicated a "broad wish" to accelerate the implementation of new early retirement pension rules for former members of parliament, following a meeting in the Committee on Order of Business. This development occurred after the House of Representatives announced its readiness to change these pension rules earlier the same day. The rules gained relevance after Ekstra Bladet reported on the Folketing's Presidium's agreement allowing convicted former minister Henrik Sass Larsen access to the arrangement.
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Ekstra Bladet offers products in the media and telecoms services industry. Ekstra Bladet's product portfolio comprises of media and TV services.
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