EE, also known as Everything Everywhere, T-Mobile UK, Orange UK, and BT Consumer, is a privately owned UK-based company operating as a subsidiary of BT Group. Founded in 2010, the company employs approximately 9,410 individuals and reported $12.4B in revenue as of 2024. Functioning as a mobile communications company, EE specializes in delivering mobile and fixed communications services to consumers.
EE unveiled network innovations on April 28, 2026, to enhance 5G+ experiences for millions across the UK, expanding its next-generation connectivity to cover over 50 million people. The company extended its use of advanced technologies to boost network performance and reliability in London and other major cities. Previously, on April 23, EE TV research revealed a "doombrowsing" epidemic, finding that the average Brit spends more than 28 hours annually searching for content to watch. This followed earlier research from EE, published on April 9, which explored TV viewing and sofa habits, indicating that 43% of Brits consider time in front of the TV their favorite part of the day and spend approximately 20 hours weekly on the sofa. On March 31, EE TV introduced conversational AI-powered search, becoming the UK’s first pay-TV service to offer this feature, allowing users to search by mood, theme, plot, or even a favorite line through voice commands. Earlier in March, on the 27th, EE urged its SIM users to remain vigilant against a recurring text message scam.
EE offers 4 products in the media and telecoms services industry. EE's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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EE's revenues were over $1B in 2024. Caretta Research has split EE's revenue into 4 different product categories, the largest of which is consumer broadband. For full access to EE's revenue breakdown subscribe to Caretta Portal.
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