Operating under Prime Focus, DNEG, also known as Double Negative, is a privately owned company headquartered in the United Kingdom. Founded in 1998, with an estimated 6,570 employees, it reported $362.9M in revenue as of 2024. The company specializes in media managed services, functioning as a VFX and animation provider for feature film and television, maintaining studios across London, Vancouver, Mumbai, Los Angeles, Chennai, Montréal, Chandigarh, Bangalore, Toronto, and Sydney.
The makers of *Ramayana* announced a nationwide school outreach initiative on July 10, 2026, launching on July 9, to introduce students to the Indian epic's stories and values. The campaign aims to reach over 400 schools across 18 cities and engage more than five lakh students through educational and creative activities. Previously, on July 7, DNEG's visual effects crew received a nomination for 'Outstanding Special Visual Effects in a Single Episode' at the 2026 Creative Arts Emmy Awards for their work as the lead VFX partner on *Gen V Season 2*, contributing complex visual effects across 436 shots. On the same day, Karan Johar's Dharma Productions secured the India distribution rights for the two-part *Ramayana* adaptation, starring Ranbir Kapoor and Yash, for a reported Rs 250 crore, marking one of the largest distribution deals in Indian cinema. Earlier, on July 2, *Ramayana*'s visual effects sparked online discussion after social media users noted DNEG is also handling the VFX for Christopher Nolan's upcoming film, *The Odyssey*, prompting questions about visual differences despite the shared VFX studio, to which Namit Malhotra reacted.
DNEG offers 4 products in the media tech and pro AV industries. DNEG's product portfolio comprises of media managed services and pro AV services.
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DNEG's revenues were less than $500M in 2024. Caretta Research has split DNEG's revenue into 4 different product categories, the largest of which is post production services. For full access to DNEG's revenue breakdown subscribe to Caretta Portal.
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