DNEG, also known as Double Negative, is a privately owned company headquartered in the UK that operates as a subsidiary of Prime Focus. Founded in 1998, it employs approximately 6,570 individuals and reported $362.9M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in VFX and animation for feature film and television, with offerings that include Generative AI. DNEG maintains studios in London, Vancouver, Mumbai, Los Angeles, Chennai, Montréal, Chandigarh, Bangalore, Toronto, and Sydney.
On April 29, 2026, DNEG released its April newsletter, which featured a new look for "Ramayana." This followed remarks on April 28 from producer Namit Malhotra and filmmaker Nitesh Tiwari, who discussed the dual responsibilities of artistic competence and cultural authenticity in reimagining the "Ramayana" epic for contemporary cinema, aiming to connect different generations. Earlier, on April 23, DNEG Animation celebrated graduates from its "Women in Leadership" program, an 18-month initiative developed to enhance management skills for UK-based emerging leaders. Previously, on April 21, DNEG Founder and Global CEO Namit Malhotra, alongside superstar Yash, presented "Ramayana" to a global audience at CinemaCon 2026 in Las Vegas.
DNEG offers 4 products in the media tech and enterprise tech industries. DNEG's product portfolio comprises of media managed services and generative AI.
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DNEG's revenues were less than $500M in 2024. Caretta Research has split DNEG's revenue into 4 different product categories, the largest of which is aI content generation. For full access to DNEG's revenue breakdown subscribe to Caretta Portal.
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