d-force, a privately owned company headquartered in Germany, was founded in 2019 and operates with approximately 30 employees. The company reported $2.5 million in revenue as of 2024. As a joint venture between ProSiebenSat.1 and Mediengruppe RTL Deutschland, d-force specializes in RTB and programmatic solutions, focusing on making addressable TV and online video inventories from its media house partners and others accessible through a common booking platform for programmatic media purchasing. It provides reach and brand safety via its DSP solution.
On 1 April 2023, d-force, a programmatic video specialist, announced the appointment of Ricarda Jebsen to its management board. Jebsen, who is also the CEO of Virtual Minds, succeeds Ralf Hammerath, also the CEO of Virtual Minds. Additionally, RTL Deutschland and ProSiebenSat.1 Media, the joint venture partners of d-force, established an addressable advertising technology joint venture. Furthermore, dForce introduced an integrated and interoperable platform of open finance protocols covering lending assets and trading. Lastly, NAOS Finance and dForce collaborated to expand risk-weighted assets-backed products to decentralized finance, enabling NAOS to onboard dForce.
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