Applift is a privately owned company based in Germany. Founded in 2022, it operates as part of Verve Group and employs approximately 30 individuals. The company specializes in RTB and programmatic solutions, functioning as a mobile ad tech company providing end-to-end app marketing solutions. Its DataLift 360 solution offers a unified, data-driven platform designed to identify and target optimal user groups for ad campaigns across all key digital channels.
On September 16, 2026, X programmatic inventory became available again within the IQM DSP, allowing political advertisers to directly activate campaigns and target Voter IDs from their own voter files, rather than relying on interest proxies or lookalikes. The platform reported strong early match rates of 45% against generic audiences, marking a threefold increase in direct match rates with IQM’s identity graph on X inventory.
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Applift (by Verve Group) offers products in the ad tech and services industry. Applift (by Verve Group)'s product portfolio comprises of RTB and programmatic.
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Applift (by Verve Group)'s revenues were less than $10M in 2024. All the revenue comes from demand side platform (DSP).
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