CVS Media Exchange, also known as CMX, is a privately owned company headquartered in the United States, operating under parent company CVS Health. Founded in 2020, it employs approximately 120 individuals and reported $42.9M in revenue as of 2025. The company specializes in search, social, and retail media. CVS Media Exchange focuses on expanding reach to 74M+ loyal CVS ExtraCare members, emphasizes measurement transparency, and enables campaign access through managed and self-service solutions. Its ExtraCare loyalty card data, built on 25 years of equity, serves as the foundation for connecting brands with CVS’s shoppers and fueling its solutions for partners. CVS Media Exchange delivers hyper-relevant omnichannel campaigns, including onsite search & display, in-store activations, social media, and offsite audio and video, connecting digital and in-store efforts while providing reporting and measurement. Through partnerships with CVS Media Exchange, brands can reach shoppers in over 9,000 stores, on CVS.com®, across the web, and via the CVS app.
On September 16, 2026, during a panel at the Cannes Lions International Festival of Creativity, executives from CVS Media Exchange, Dick’s Sporting Goods, and Fluent discussed the evolving landscape of commerce media. They noted that the next phase requires retail media networks to differentiate themselves, recruit advertisers from outside their traditional categories, and transform physical stores into measurable media channels. Earlier, on July 31, 2026, CVS addressed challenges in retail media measurement, pointing out the fragmented funnel and shoppers' unpredictable movement across digital and physical touchpoints, which complicates proving the true value of media spending. This followed a July 29, 2026, case study highlighting CMX's capabilities in connecting brands with customers through 1:1 precision targeting and omnichannel media, leveraging its ExtraCare loyalty member base which drives over 70% of category sales in health and wellness.
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CVS Media Exchange (CMX) offers products in the media and telecoms services industry. CVS Media Exchange (CMX)'s product portfolio comprises of search, social, and retail media.
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CVS Media Exchange (CMX)'s revenues were less than $50M in 2025. All the revenue comes from retail Media Network (RMN).
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