CVS Media Exchange (CMX)

CVS Media Exchange, also known as CMX, is a privately owned company headquartered in the US. It operates as a subsidiary of CVS Health. Founded in 2020, it has approximately 120 employees and reported $372.8M in revenue as of 2024. The company focuses on search, social, and retail media, functioning as a retail media network that utilizes CVS ExtraCare loyalty card data to enable brands to connect with shoppers. CMX aims to expand reach to 74M+ CVS ExtraCare members, facilitate measurement transparency, and provide campaign access through managed and self-service solutions. The platform delivers omnichannel campaigns, including onsite search and display, in-store, social, offsite audio and video, connecting digital and in-store activations and providing reporting and measurement. Brands can engage shoppers in 9,000 stores, on CVS.com, across the web, and via the CVS app.