CVS Media Exchange (CMX)

CVS Media Exchange, also known as CMX, is a privately owned company headquartered in the United States, operating under parent company CVS Health. Founded in 2020, it employs approximately 120 individuals and reported $42.9M in revenue as of 2025. The company specializes in search, social, and retail media. CVS Media Exchange focuses on expanding reach to 74M+ loyal CVS ExtraCare members, emphasizes measurement transparency, and enables campaign access through managed and self-service solutions. Its ExtraCare loyalty card data, built on 25 years of equity, serves as the foundation for connecting brands with CVS’s shoppers and fueling its solutions for partners. CVS Media Exchange delivers hyper-relevant omnichannel campaigns, including onsite search & display, in-store activations, social media, and offsite audio and video, connecting digital and in-store efforts while providing reporting and measurement. Through partnerships with CVS Media Exchange, brands can reach shoppers in over 9,000 stores, on CVS.com®, across the web, and via the CVS app.