CrossFit is a privately owned company headquartered in the US. Founded in 2000, it employs approximately 1,650 individuals and is categorized as a tier 1 media tech buyer. The organization specializes in wellness and fitness services, functioning as a professional entity that promotes and organizes CrossFit fitness activities, events, and competitions.
On September 16, 2026, the company's ecosystem faced considerations regarding the rising popularity of Hyrox, a rival fitness race that recorded 1.6 million participants in 2026 and is projected to surpass 2 million in 2027, prompting CrossFit and functional fitness gym owners to evaluate potentially integrating both offerings. Previously, on August 18, 2026, CrossFit presented insights from its Level 1 Certificate Course, where trainers Josh Melendez and Matt Lodin detailed the air squat, which serves as a foundational movement for nearly all squat patterns within its training methodology. This followed an August 17, 2026, analysis outlining the financial requirements to open a CrossFit Box, aimed at individuals considering establishing their own affiliated gym or transitioning to full-time coaching.
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