CrossFit is a privately owned company headquartered in the US. Founded in 2000, it employs approximately 1,650 individuals and is categorized as a tier 1 media tech buyer. The organization specializes in wellness and fitness services, functioning as a professional entity that promotes and organizes CrossFit fitness activities, events, and competitions.
On March 18, 2026, tickets for the 2026 CrossFit Games became available to all 2026 CrossFit Open registrants and CrossFit trainers with a current credential, offering access to the event at the SAP Center in San Jose, California. This followed the conclusion of the 2026 CrossFit Open. On March 17, 2026, the company released a Week 3 recap of the Open, presented by Air National Guard, which highlighted the release of the final workout at Gymreapers Wodalapooza Miami Beach and an athlete matchup featuring Danielle Brandon, Olivia Kerstetter, and Arielle Loewen. Also on March 17, an analysis of the third and final workout, 26.3, detailed its structure, which included burpees over the bar, cleans, and thrusters, with barbells increasing in weight every two rounds while reps remained consistent.
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