CrossFit is a privately owned company headquartered in the US. Founded in 2000, it employs approximately 1,650 individuals and is categorized as a tier 1 media tech buyer. The organization specializes in wellness and fitness services, functioning as a professional entity that promotes and organizes CrossFit fitness activities, events, and competitions.
On July 9, 2026, CrossFit partnered with ValorFit, a nonprofit organization dedicated to supporting military veterans through fitness communities, to connect transitioning service members with local fitness environments. Previously, on July 7, CEO Bruce Edwards announced that CrossFit is no longer up for sale, confirming that Berkshire Partners ceased its efforts to find a new buyer for the functional fitness brand, an endeavor that had been ongoing since last year.
Subscribe for full access to CrossFit's products in full detail 
