Consumer Technology Association, also known as CTA, is a privately owned entity headquartered in the US. Founded in 1999, it employs approximately 300 individuals. As a trade association representing the U.S. consumer technology industry, the company primarily focuses on the Computers and Electronics Manufacturing sector. The association provides benefits to its more than 2,200 member companies, including policy advocacy, market research, technical education, industry promotion, standards development, and the fostering of business and strategic relationships.

Revenue

Founded

1999

Headcount

368

Headquarters

United States

Primary Segment

Computers and Electronics Manufacturing

Ownership

Privately Owned

News Summary:

On September 17, 2026, the Consumer Technology Association (CTA) saw its CES event named the winner of the 2026 UFI Marketing Award by UFI The Global Association of the Exhibition Industry, recognizing its targeted strategies for engaging younger generations. Previously, on September 16, CTA, alongside major television manufacturers, operating system vendors, the American Council for an Energy-Efficient Economy (ACEEE), the Northwest Energy Efficiency Alliance (NEEA), and Pacific Gas & Electric Company (PG&E), announced significant expansions to a voluntary agreement. This agreement aims to improve the energy efficiency of televisions sold across the U.S. and Canada, designed to reduce consumer electricity bills. This follows CTA's September 15 release of a new study with Kearney, titled "Reshoring the U.S. Consumer Technology Industry: Costs Constraints and the Realistic Path." The study models the costs of manufacturing 10 widely-owned consumer technology products in the U.S. against current sourcing costs, addressing a central priority in U.S. trade and manufacturing policy. Earlier on September 9, CTA invited its members to an exclusive conversation with a Cybersecurity and Infrastructure Security Agency (CISA) specialist for Cybersecurity Awareness Month, offering cyber hygiene resources. Also on September 9, to launch its inaugural Health Week, CTA published new research revealing that 41 percent of consumers integrate AI and/or social media into their non-emergency healthcare journeys, with AI emerging as the preferred digital platform.

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