Privately owned Conference USA, headquartered in the US, was founded in 1995 and operates with approximately 40 employees. The entity reported $27.0M in revenue as of 2023 and functions as a tier 2 media tech buyer. It offers media and TV services, primarily operating as an intercollegiate athletic conference with 14 member institutions including Charlotte, FIU, Florida Atlantic, Louisiana Tech, Marshall, Middle Tennessee, North Texas, Old Dominion, Rice, Southern Miss, UAB, UTEP, UTSA, and WKU.
Conference USA updated its 2026 football schedule on April 28, with changes impacting several teams, including Sam Houston's six conference games in October and November, Liberty's now-complete schedule featuring eight conference games and a non-conference "Battle of the Blue Ridge" against James Madison on September 5, and Western Kentucky opening CUSA play on October 1 at New Mexico State. This schedule update follows the April 27 announcement by Conference USA and Louisiana Tech that they reached a settlement, allowing Louisiana Tech to depart the league this summer and join the Sun Belt Conference for the 2026-27 academic year. The agreement for Louisiana Tech's move to the Sun Belt in July was first reported on April 26, following 13 years with Conference USA.
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Conference USA offers 3 products in the media and telecoms services and sports industries. Conference USA's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
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Conference USA's revenues were less than $25M in 2024. Caretta Research has split Conference USA's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Conference USA's revenue breakdown subscribe to Caretta Portal.
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