Club Deportivo Guadalajara, also known as Chivas or Chivas de Corazón, is a Privately Owned entity headquartered in Zapopan, Jalisco, Mexico. Founded on 8 May 1906 by Edgar Everaert and operating with approximately 80 employees, the organization functions as a tier 1 media tech buyer, specializing in spectator sports. The company operates under a "Nationalistic Sports Entertainment" business model, adhering to a policy of only fielding Mexican players. Its mission involves representing the identity and sporting excellence of Mexico while fostering national talent through its youth academy system. As of 2026, Club Deportivo Guadalajara is a pillar of the Liga MX, maintaining one of the largest fan bases in the world.
On September 10, 2026, the Clásico de México, featuring Chivas de Guadalajara and Club América, sold out in less than a week for its match scheduled for October 4 at the Oakland Coliseum. Previously, on August 18, reports indicated that Guadalajara keeper Raúl 'Tala' Rangel garnered significant interest from European clubs in Portugal, the Netherlands, and Denmark, following his performance at the 2026 World Cup where he secured a starting spot for the Mexican National Team and broke historic records. This follows the July 8 release of Nike's first fan gear capsule for Club Deportivo Guadalajara, preparing "ChivaHermanos" for the Liga MX Apertura 2026 tournament. Earlier, on July 3, Nike officially became the new kit supplier for Liga MX club Chivas, marking the first change in a decade and replacing Puma through a multi-year agreement.
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Club Deportivo Guadalajara offers 4 products in the sports and media and telecoms services industries. Club Deportivo Guadalajara's product portfolio comprises of media and TV services and sports tickets, merchandise and sponsorship.
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