Club Deportivo Guadalajara, also known as Chivas or Chivas de Corazón, is a privately owned entity headquartered in Mexico. Founded in 1906 and operating with approximately 80 employees, the club reported $5.7M in revenue as of 2023. As a tier 3 media tech buyer, the company primarily operates as a professional football club, headquartered in Zapopan, Jalisco. Founded on 8 May 1906 by Edgar Everaert, it adheres to a "Nationalistic Sports Entertainment" business model, famously fielding only Mexican players. The club represents the identity and sporting excellence of Mexico, fostering national talent through its extensive youth academy system, and functions as a pillar of the Liga MX.
On July 8, 2026, Nike presented its inaugural fan gear capsule for Club Deportivo Guadalajara, also known as Chivas de Guadalajara, ahead of Liga MX's Apertura 2026 tournament, which is scheduled to kick off on July 16. This follows Nike's multi-year partnership agreement, announced on July 3, positioning the brand as the club's new kit supplier for the first time in a decade, replacing Puma. The exclusive sports sponsor and gear manufacturing deal, which ends Chivas' 10-year agreement with Puma, was initially announced on July 1, with the Apertura '26 jersey expected to be unveiled on July 18. Earlier in the year, on January 19, eight of the club's representative teams achieved an "invicta journey," playing their respective matches over a 36-hour span without a loss. This strong performance at the start of the 2026 Clausura tournament saw the team defeat Gallos in Matchday 3 and maintain a perfect pace, a development reported on January 17.
Similar Companies
Subscribe for full access to Club Deportivo Guadalajara's profile
Club Deportivo Guadalajara offers 4 products in the media and telecoms services and sports industries. Club Deportivo Guadalajara's product portfolio comprises of sports tickets, merchandise and sponsorship and media and TV services.
Subscribe for full access to Club Deportivo Guadalajara's products in full detail
Club Deportivo Guadalajara's revenues were less than $10M in 2024. Caretta Research has split Club Deportivo Guadalajara's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Club Deportivo Guadalajara's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Club Deportivo Guadalajara's revenue in full detail
Subscribe for full access to Club Deportivo Guadalajara's products in full detail 
