Chip

Chip is a privately owned company, a subsidiary of BurdaForward, headquartered in Germany. Founded in 1996, and employing approximately 250 individuals, the company operates as a tier 1 media tech buyer specializing in media and TV services. It functions through CHIP.de, a technology and consumer advisory portal that provides a digital ecosystem combining independent product testing with service features. The platform offers a digital library, including one of Europe's largest secure download archives, real-time tech news, and data-driven "Best Lists" that rank various products from smartphones to household appliances. CHIP.de serves as a multichannel guide for the digital lifestyle, utilizing AI-personalized recommendations and affiliate-integrated shopping advice to assist users in purchasing decisions.