Changhong Group, also known as CHIQ, is a publicly owned company headquartered in China. Founded in 1958, the company employs approximately 32,000 individuals and reported $15.0B in revenue as of 2025. The company's primary product is fibre access, and it operates as a Chinese manufacturer of consumer electronics based in Mianyang, Sichuan.

Revenue

Founded

1958

Headcount

32,000

Headquarters

China

Primary Segment

Fibre access

Ownership

Publicly Owned

Deployments

20

News Summary:

On March 30, 2026, home appliance maker Changhong announced a strategic partnership with European brand Grundig, under which Changhong will obtain a brand license for Grundig across multiple core product categories and key regional markets. The agreement specifically includes consumer electronics, large home appliances, air conditioners, and selected small domestic appliances, with Changhong also taking responsibility for Grundig's international operations and development. This move reflects a broader push by Chinese manufacturers to expand overseas through licensing deals, acquisitions, and joint ventures, driven by global market gains that contrast with declines in the China domestic market.

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Changhong Group (CHIQ) offers 17 products in the telecoms tech, media and telecoms services and pro AV industries. Changhong Group (CHIQ)'s product portfolio comprises of wi-Fi and mesh networks, digital signage and professional display, consumer electronics, fixed wireless access, fibre access and set-top boxes.
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Changhong Group (CHIQ)'s revenues were $15.0B in 2025. Caretta Research has split Changhong Group (CHIQ)'s revenue into 8 different product categories, the largest of which is wi-Fi routers, which represents 44% of Changhong Group (CHIQ)'s revenue.
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