Cardiff City Football Club, a privately owned entity based in the UK, was founded in 1899 and employs approximately 270 individuals. Operating as a tier 1 media tech buyer, the club's main product is spectator sports. It functions as a professional association football club based in Cardiff, Wales, competing in the Championship, the second tier of the English football league system.
Cardiff City FC recently partnered with Ogi to launch ‘Bluebirds Uncaged’ on February 26, 2026, a new channel designed for supporters and Welsh communities. Previously, on January 29, 2026, the club announced a partnership with CryoCube, a South Wales specialist in hyperbaric oxygen therapy (HBOT) solutions, which offers flexible HBOT chamber rentals. Earlier, on December 15, 2025, Brian Barry-Murphy's Bluebirds prepared for a Carabao Cup tie against Chelsea, with the club having a historical record of two previous wins in the competition against the West London outfit. This followed a two-year partnership deal signed on December 2, 2025, with Knighton-based soft drinks producer Radnor Hills, making it the club's Official Water Partner. Under the agreement, Radnor Hills supplies its natural mineral water and a range of other soft drinks to players, coaching staff, supporters at Cardiff City Stadium and the Vale training base, and the club’s soccer school program.
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Cardiff City Football Club offers products in the media and telecoms services industry. Cardiff City Football Club's product portfolio comprises of media and TV services.
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