Bonnier is a privately owned company headquartered in the US, founded in 2007, and employs approximately 440 individuals. Functioning as a tier 1 media tech buyer, the company operates as an outdoor adventure content provider, producing publications focused on fishing, boating, sailing, motorsports, hunting, and travel niches.
Andrew Sauerwine stepped down as Bonnier's group sales and business director on April 2, 2026. Previously, on February 19, 2026, Bonnier offloaded a stake in Eastnine, selling approximately 12.3 million shares at SEK 45 per unit. This followed news from January 1, 2026, that Bonnier was an "outstanding winner" in the media support program, initially established in 1971 to enhance competition and diversity within the Swedish daily press. Earlier, on December 17, 2025, Bonnier acquired all shares in Ge-Te Media from Byggmästare Anders J Ahlström Holding AB, making an initial payment of SEK 18 million.
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