GTMnow, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer. Founded in 2014, the company employs approximately 180 individuals. Functioning as a media platform specializing in online audio and video media, GTMnow provides access to online content resources, offering insight and advice from executive operators designed to assist users in scaling their company and career.
On April 29, 2026, Okta's CRO Jon Addison appeared on The GTMnow Podcast to outline the company's revenue turnaround, the launch of "Okta for AI Agents," and its go-to-market strategy aimed at achieving a $5 billion annual recurring revenue (ARR) target from its current $3 billion. Previously, on April 28, Jennifer Li, a General Partner at Andreessen Horowitz (a16z), detailed why the firm allocated $1.7 billion from its latest $15 billion fund specifically to AI infrastructure. Earlier, on April 22, Kyle Parrish, Figma's first sales hire, discussed scaling the company from $2 million to $950 million in ARR, which led to its IPO. This followed a segment on April 16 featuring Sam Senior, Founder and CEO of TestBox, who analyzed how AI is transforming B2B software buying decisions before buyers engage with sales teams. On April 15, Auren Hoffman of Flex Capital shared views on technology trends, including the erosion of AI moats and the anticipated role of AI in future venture capital meetings.
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