GTMnow, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer. Founded in 2014, the company employs approximately 180 individuals. Functioning as a media platform specializing in online audio and video media, GTMnow provides access to online content resources, offering insight and advice from executive operators designed to assist users in scaling their company and career.
On July 9, 2026, GTMnow published an interview focusing on sales compensation as a significant lever in go-to-market strategies. Previously, on July 8, GTMnow featured Vanessa Larco, a former Partner at NEA, who discussed her new fund, which operates like a startup and invests in companies OpenAI won't disrupt. Earlier, on July 2, GTMnow released an episode exploring why a $1.2 billion exit was perceived as a failure and the customer-obsession thesis behind Agency. This followed an appearance on June 25 by Chetan Puttagunta, a General Partner at Benchmark, who provided founders and operators an inside view into Benchmark's investment strategies and approach to go-to-market. On June 18, GTMnow presented an episode with Keith Putnam-Delaney, co-founder and CEO of Primer, who analyzed the current state of B2B paid advertising, addressing high LinkedIn CPMs, AI content saturation, and identifying emerging opportunities for marketers in 2025.
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