Boltive, a privately owned, US-based company, was founded in 2016 and operates with approximately 30 employees. The company specializes in fraud detection and prevention solutions for the digital media ecosystem.
On April 30, 2026, Boltive reported that many brand marketers view privacy as a resolved issue once a Consent Management Platform (CMP) is live and legal approval is secured, allowing them to shift focus to performance attribution and media efficiency. This followed news on April 29 that U.S. states levied an estimated $3.425 billion in privacy fines in 2025, a figure reported by Gartner that exceeded the total from the previous five years. Earlier in April, Boltive highlighted the April 22 compliance deadline for the FTC’s amended COPPA rule, which impacts brands, publishers, and platforms. On April 12, the company discussed evolving trends in CIPA litigation, a topic explored at the IAB Public Policy and Legal Summit. This discussion came after Boltive noted on April 8 that a wave of enforcement actions in early 2026, including the California AG's February 2026 settlement with a major streaming platform, pointed to a widespread gap in current privacy compliance programs, particularly within ad tech.
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