Boku, publicly owned and headquartered in the US, was founded in 2008 and employs approximately 500 individuals. The company reported $128.8M in revenue as of 2025. Boku specializes in providing carrier commerce and mobile identity solutions.
Boku's bundling product supported a major American over-the-top (OTT) streaming service in scaling subscriber acquisition during a high-traffic live event via a national telco partnership on September 11. This follows Boku's announcement on September 10 of its purchase of ordinary shares, executed through Investec Bank plc, during the period from September 3 to September 9. Earlier on September 10, the company detailed its intent to adjust its capital structure through a targeted share buyback on AIM. On September 7, Boku appointed Sandra Alzetta as an independent non-executive director, an appointment that followed an externally facilitated search process. Previously on September 7, Boku's bundling solution enabled a global streaming and content business to launch 35 bundles across North America and Europe using a single integration, facilitating repeatable additions of distribution partners without rebuilding core connections.
Boku's customers primarily consist of generative AI, software Development and search, social, and retail media companies. Examples of Boku's customers include Google, Microsoft and Amazon.
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