Bluepeak, also known as Vast Broadband, is a privately owned company headquartered in the US. Founded in 2021, with approximately 230 employees, the company functions as a tier 1 media tech buyer, specializing in technology, information, and internet services. It provides high-speed broadband, video, and voice services to residential and business customers in Sioux Falls, US.
On September 9, 2026, US fibre broadband provider Bluepeak officially announced the appointment of Ken Johnson as its new Chief Executive Officer, effective October 19, 2026. Johnson replaces the retiring Rich Fish, joining Bluepeak from Cable One where he most recently served as Chief Operating Officer. Previously, on September 8, 2026, the company indicated Johnson’s arrival signals a strategic shift for the private rural broadband firm, funded by GI Partners and Ares Management. With its 515,000-home fiber network, Bluepeak aims to transition its focus from network building towards monetization and subscriber retention amidst increasing competitive pressures. On the same day, Bluepeak also highlighted Johnson’s extensive background, noting he brings over 30 years of telecommunications and broadband industry experience, with a career-long focus on operational excellence, technology-driven growth, and expanding connectivity, as the company enters its next phase of network expansion across six states. Fish is retiring after leading Bluepeak's growth into a multi-state fiber provider.
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