Ballislife, a privately owned company headquartered in the US, was founded in 2005 and operates with approximately 70 employees. The company reported $47.1M in revenue as of 2023 and is categorized as a tier 2 media tech buyer. Functioning as a basketball-focused sports media brand, Ballislife specializes in media and TV services.
Ballislife Drink, operating as a joint venture with Varon USA, signed NBA guard Coby White as both a brand ambassador and equity partner on July 9, 2026, reinforcing its long-term equity-based athlete partnership model. Earlier, on April 19, 2026, Ballislife and SeaWorld San Diego jointly announced the official player rosters for the 12th annual Ballislife All-American Game, featuring top-ranked high school boys and girls athletes. Previously, on September 16, 2025, Ballislife was credited for photography by Shawn Mclurkin accompanying Sara Jane's predictions for the 2025 WNBA Playoffs Game 2. This followed a similar credit on August 29, 2025, for Jineen Williams' photography featured with Sara Jane's WNBA player prop bets. On September 13, 2025, Ballislife's resident experts also provided forecasts for the commencement of the 2025 WNBA Playoffs.
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