Axiell Group is a privately owned company headquartered in Sweden. Founded in 1982, it employs approximately 230 people and focuses on software development. The company specializes as a Digital Asset Management (DAM) provider, serving both enterprise and educational sectors.
On May 28, 2026, Axiell launched Quria Discovery AI, an AI-powered catalogue search tool that integrates AI chat assistance into the library experience. This launch followed the pilot of Quria Discovery AI at Nacka Libraries, announced on March 25, 2026, which aimed to transform how borrowers explore library collections. Previously, on April 15, 2026, Axiell announced the opening of registration for its 2026 Community Meetup, the company's annual user conference, scheduled for October 20–22, 2026, in Ottawa, Canada, in partnership with Ingenium.
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Axiell Group offers 17 products in the ad tech and services industry. Axiell Group's product portfolio comprises of marketer and agency technology.
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