Aurora, a privately owned company headquartered in the United Kingdom, is a subsidiary of All3Media. Founded in 2012, the company employs approximately 90 individuals and reported $28.0M in revenue as of 2024. Functioning as a broadcast media agency, Aurora provides media managed services, focusing on capturing global content across sport, adventure, and lifestyle.
On September 10, 2026, David O'Carroll of Aurora Media Worldwide is scheduled to speak at the AWS Partner Theater during IBC 2026, joining Josh Krakowsky from ScorePlay and Kiran Patel from AWS Elemental to discuss the evolving economics of live sports production. Previously, on November 19, 2025, Aurora Media Worldwide detailed its evolved production strategy as the host broadcaster for the FIA Extreme H World Cup, adapting from its predecessor Extreme E to the new hydrogen-fuelled motorsport series. The inaugural Extreme H event took place immediately after the final Extreme E race in Qiddiya, Saudi Arabia. Earlier, on November 14, 2025, Aurora Media Worldwide highlighted its role as host broadcaster for the FIA Extreme H World Cup, focusing on hydrogen power's potential and a strategic emphasis on the MENA region. This followed its appointment on October 1, 2025, as Host Broadcast Partner for both the inaugural FIA Extreme H World Cup, the world's first hydrogen-powered motorsport World Cup, and the Extreme E Final Lap Desert X Prix. Aurora's newly established MENA offices were tasked with running the on-ground production for these events.
Aurora offers 3 products in the media tech and media and telecoms services industries. Aurora's product portfolio comprises of entertainment content rights and media managed services.
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Aurora's revenues were less than $50M in 2024. Caretta Research has split Aurora's revenue into 2 different product categories, the largest of which is content production services. For full access to Aurora's revenue breakdown subscribe to Caretta Portal.
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Aurora's customers primarily consist of motorsports and cycling and spectator Sports companies. Examples of Aurora's customers include Union Internationale Motonautique (UIM) and Formula E. Aurora has suppliers like International Automobile Federation (FIA).
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