Athletes Unlimited, a privately owned company based in the US, was founded in 2020. Operating with approximately 160 employees, it reported $44.8M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes as an OTT service provider and sports league rights holder for women's leagues in basketball, lacrosse, softball, and volleyball.

Revenue

Founded

2020

Headcount

151

Headquarters

US

Primary Segment

Ball sports

Ownership

Privately Owned

News Summary:

On February 18, 2026, AU Pro Basketball announced its 2026 Impact Award Nominees, including Isabelle Harrison, who is representing the Lupus Foundation of America due to its deep personal connection after losing her sister Danielle to lupus in 2017 and her brother Daniel's ongoing battle with the disease. The Athletes Unlimited Pro Basketball season commenced on February 4 in Nashville, offering WNBA players and hopefuls a platform for skill development. Previously, on November 23, 2025, an analyst re-evaluated the perception of competing leagues like Unrivaled and Project B, which were previously framed as threats to the WNBA, noting Project B's $2 million salaries as a draw for stars like Nneka Ogwumike and Alyssa Thomas. This followed November 17, 2025, discussions focusing on Project B, a women's professional 5x5 league played in two-week tournaments across Europe, Asia, and Latin America, whose social media following indicated potential interest from WNBA players. Earlier, on October 30, 2025, Athletes Unlimited and ESPN announced a multi-year rights extension, making ESPN an official broadcast partner for AU's professional leagues in softball, basketball, and volleyball, building on the successful inaugural season of the Athletes Unlimited Softball League.

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Athletes Unlimited offers 3 products in the sports industry. Athletes Unlimited's product portfolio comprises of bat sports and ball sports.
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Athletes Unlimited's revenues were less than $50M in 2023. Caretta Research has split Athletes Unlimited's revenue into 3 different product categories, the largest of which is basketball. For full access to Athletes Unlimited's revenue breakdown subscribe to Caretta Portal.
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Examples of Athletes Unlimited's suppliers include Blackbird and ScorePlay.

Example Suppliers

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Athletes Unlimited sells broadcasting rights of its 3 basketball, softball and volleyball competitions globally.

Example Sports Rights Customers

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