ATBMedia

ATBMedia, also known as Illimani de Comunicaciones S.A., is a privately owned entity headquartered in Bolivia, operating as a tier 2 media tech buyer. Founded in 1984, the company employs approximately 200 individuals and reported $44.3M in revenue as of 2024. The company specializes in broadcast television and radio, functioning as a private commercial media group and national broadcasting network. Originally established as Paceña de Televisión, the network rebranded as Red ATB (Asociación Teledifusora Boliviana), becoming Bolivia’s first private free-to-air commercial television network. Over its four decades of operation, ownership of the channel shifted across entities including Televisa, PRISA, Aikashi, and Invesbol, before consolidating under ATBMedia.