Workflowlabs is a privately owned company headquartered in Malaysia. Founded in 2018, the company operates with approximately 10 employees and reported $1.1M in revenue as of 2023. Functioning as an IT software company, Workflowlabs specializes in the content supply chain by providing video servers, an asset management solution, and a transcoder engine.
AlSaeedah TV completed a major upgrade of its Master Control Room on March 5, 2026, transitioning from a legacy standard definition setup to a fully automated HD environment. The new solution utilizes Workflowlabs Nitro servers integrated with QuickEdge Playout automation, enhancing MCR workflows and centralizing storage. Previously, on September 4, 2025, Workflowlabs announced that its Fusion platform gained support for command-line interfaces (CLI), a feature developed in response to the needs of a large research-driven organization. Earlier, on May 2, 2025, Workflowlabs' Fusion media management and archive solutions, integrated with Nitro and Karthavya Gravity HSM, commenced powering operations for a government agency. This followed a major upgrade to the Fusion Asset Management solution on March 11, 2025, which incorporated OpenAI to enhance its AI-driven capabilities, introducing Smart clipping and Smart metadata features to improve content tagging, categorization, and searchability.
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Workflowlabs offers 4 products in the media tech industry. Workflowlabs's product portfolio comprises of content supply chain and live production.
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Workflowlabs's revenues were less than $10M in 2023. Caretta Research has split Workflowlabs's revenue into 4 different product categories, the largest of which is content and workflow orchestration (MAM). For full access to Workflowlabs's revenue breakdown subscribe to Caretta Portal.
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