Williams Racing is a privately owned company based in the UK. Founded in 1977, with approximately 730 employees, the company functions as a tier 1 media tech buyer. It operates as a Formula One team, specializing in spectator sports.
The Atlassian Williams F1 team named Marks & Spencer its new official travel kit partner on February 25, 2026, in a multi-year agreement. Marks & Spencer will dress the team as it navigates 24 races in 21 countries on the 2026 Formula 1 calendar, continuing the team's recent deal-making. Previously, on February 4, Atlassian, in partnership with Anthropic, detailed its role as an official AI thinking partner for the Williams F1 team, focusing on applying AI to elite motorsports operations over a new multi-year period and highlighting Atlassian's expanding involvement in real-world AI deployments. This followed earlier announcements on February 3, when Williams F1 signed a multi-year deal with British bank Barclays and secured an artificial intelligence (AI)-focused partnership with Anthropic. This deal made Anthropic's Claude AI the "Official Thinking Partner" of the British racing team, to be used for debugging code, analyzing dense research, and building new products.
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Williams Racing offers products in the media and telecoms services industry. Williams Racing's product portfolio comprises of media and TV services.
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