Victoria Racing Club, also known as VRC, is a privately owned entity headquartered in Australia. Established in 1864, the company operates with approximately 270 employees and reported $142.9M in revenue as of 2024. As a tier 1 media tech buyer, it specializes in riding and animal sports. The company is recognized as one of the oldest horse racing clubs in Australia, responsible for organizing the Melbourne Cup, which is often referred to as "the race that stops a nation." With over 30,000 members, it functions as the largest member-based racing club globally, hosting 25 race meetings annually.
On March 20, 2026, the Victoria Racing Club (VRC) and MCC are set to host their annual Members Race Day, providing members and their guests a day of racing and dining, including a two-course lunch, afternoon tea, and an all-inclusive beverage package in the exclusive VRC Committee Room. Previously, on March 6, trainer Danny O'Brien confirmed Sass Appeal would remain at Flemington after securing its third consecutive win by taking out the Group 2 Kewney Stakes (1600m) under jockey Jordan Childs. That same day, Legacy Bound initiated its autumn campaign with a victory in the TAB We’re On (1100m), with trainer Robbie Griffiths aiming for the $500,000 Listed VRC Sprint Classic (1100m) at Flemington on March 28, part of a broader strategy for Group 1 success in Adelaide. Earlier, on March 5, the VRC Sires' Produce Stakes (1400m) offered two-year-olds their first opportunity to compete over an extended distance, occurring after the Group 1 Blue Diamond Stakes (1200m) and serving as a lead-up for some horses to Sydney’s Group 1 Golden Slipper (1200m).
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Victoria Racing Club (VRC) offers 2 products in the media and telecoms services and sports industries. Victoria Racing Club (VRC)'s product portfolio comprises of media and TV services and riding and animal sports.
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Victoria Racing Club (VRC)'s revenues were less than $250M in 2024. Caretta Research has split Victoria Racing Club (VRC)'s revenue into 2 different product categories, the largest of which is horse racing. For full access to Victoria Racing Club (VRC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Victoria Racing Club (VRC)'s suppliers include Broadcast Virtual, Dalet and Videocraft Australia.
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Victoria Racing Club (VRC) sells broadcasting rights of its horse racing competitions to 8 companies globally, covering 4 countries. Victoria Racing Club (VRC)'s rights holders include Nine.
Example Sports Rights Customers
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